Makeup Events by Seven Renowned Hair and Makeup Artists

The "Burberry Beauty Box," which showcases Burberry's makeup collection from the leading British luxury brand BURBERRY, will open as a limited-time pop-up store at NEWoMan Shinjuku from Friday, October 21st to Tuesday, November 8th.




The venue, inspired by the fashion show held in London in September 2016, will feature a selection of Burberry's popular items and limited-edition runway collection products. Special content will abound, including gifts of mini-sized samples of popular products, English scones, and English bouquets, as well as photo opportunities with Burberry's original photo frame.

Furthermore, makeup demonstrations by seven popular makeup artists active in beauty and women's magazines, as well as makeup events with limited participation, will be held! The makeup events, available through advance application, offer an opportunity to experience professional makeup advice in an exclusive setting.

Radiant Runway Collection Showcasing Two Runway Looks Now Available

Also, starting Friday, October 21st, the same day the pop-up store opens, a limited release of the "Runway Makeup Collection" from the February women's show and the "Capsule Collection" from the recently announced "September Show" will be available.

The "Runway Makeup Collection," inspired by the graphic sequin embroidery and vibrant color palette from the February show, features items with radiant skin adorned with sparkling loose glitter. These will be available in limited quantities starting Friday, October 21st, at the NEWoMan Shinjuku pop-up store, as well as at Burberry Beauty Box locations in Ginza Mitsukoshi (Tokyo), Seibu Ikebukuro Main Store (Tokyo), Hankyu Umeda Main Store (Osaka), and on the official Burberry website.

The "Capsule Collection" will include a limited advance release of one shade from the new lip item scheduled for release in January 2017, along with nail sets featuring packaging inspired by vintage wallpaper and items in gentle, natural antique tones. These will be available exclusively at the NEWoMan Shinjuku pop-up store and on the official Burberry website, also in limited quantities starting Friday, October 21st.

Burberry Beauty Box Pop-Up Event
Location | NEWoMan Shinjuku 1F NEWoMan Lab. (4-1-6 Shinjuku, Shinjuku-ku, Tokyo)
Period | Friday, October 21st - Tuesday, November 8th
Hours | 11:00 AM - 10:00 PM

■ Makeup Demonstration (No advance application required for all days / Free participation)
Location | NEWoMan Shinjuku 1F NEWoMan Lab.
Time | 3:00 PM - 3:30 PM

■ Makeup Event (Advance reservation required for all days / Participation fee: ¥3,400 (excl. tax))
* The participation fee includes a set of "Burberry Full Kiss" (¥3,400 excl. tax), Cat Lashes Mascara mini size, and My Burberry Eau de Toilette mini size.
Location | Shinjuku Lumine Zero (5F) Time: 4:30 PM - 5:30 PM
Reservation Page | https://www.burberrybeautybox.jp/event
Reservations Open | Starting Tuesday, October 11th, on a first-come, first-served basis. Registration closes once capacity is reached (50 people per session).
Hair and Makeup Artists |
10/25 (Tue) Hiro Odagiri, 10/26 (Wed) Shinobu Igari, 10/27 (Thu) Ai Inuki, 10/30 (Sun) KUBOKI, 11/2 (Wed) Yukio Mori, 11/5 (Sat) Reina, 11/6 (Sun)
Keizo Kuroda

■ In-Store Gift ① Limited to the first 50 purchasers! English Bouquet Gift
The first 50 customers who purchase one or more Burberry products will receive a British-style flower bouquet.

■ In-Store Gift ② Touch-Up Experience Bonus
Those who experience a touch-up will receive a voucher for two scones from "Demerara Bakery," a British scone shop making its Japan debut at NEWoMan Shinjuku.

■ In-Store Gift ③ Gift for All Visitors
All visitors will receive a special size (5mL) of the popular makeup base, "Fresh Glow Luminous Fluid Base."

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Runway Makeup Collection
(All items are limited edition)
■ Burberry Runway Palette ¥7,400 (excl. tax)
■ Burberry Shimmer Dust Loose Glitter (2 colors: GOLD / BLACK) ¥3,000 each (excl. tax)
■ Burberry Nail Polish (3 colors) 306 (Ruby Glitter) / 451 (Gold Glitter) / 453 (Silver Glitter) ¥2,500 each (excl. tax)