BEAUTY /
NEWS
January 18, 2017
Released January 18th: Burberry's Lip Velvet campaign, featuring Jude Law's daughter.
BURBERRY
Campaign for "Burberry Liquid Lip Velvet" Released
The campaign visuals for "Burberry Liquid Lip Velvet," a new addition to Burberry Beauty's lip collection, have been unveiled. The campaign muse is Iris Law, daughter of British actor Jude Law and model. Available from Wednesday, January 18th.
Text by OPENERS
Jude Law's Daughter Tapped as Campaign Muse
The "Burberry Liquid Lip Velvet," a matte-finish liquid whip lip cream, is newly launched in Burberry Beauty's lip collection. It is scheduled to be available from Wednesday, January 18th, at Burberry Beauty Boxes in Ginza Mitsukoshi, Seibu Ikebukuro Main Store, and Hankyu Umeda Main Store, as well as on the official Burberry website.
The campaign visuals for "Burberry Liquid Lip Velvet" have also been released. The campaign features Iris Law, daughter of British actor Jude Law and actress Sadie Frost, and a model. The shoot was photographed by Angelo Pennetta in London.
"Burberry Liquid Lip Velvet" has a whip cream-like texture that glides onto the lips with velvet smoothness, offering an air-light feel.
Furthermore, it delivers beautiful color upon application, achieving a dense, matte finish with a single stroke that lasts for 8 hours. Formulated with cottonseed oil, it prevents dryness and keeps lips supple and soft. Available in a rich palette of 14 shades, inspired by Burberry's fabric color palette, ranging from classic beiges and reds to trendy berry and violet tones.
Burberry Liquid Lip Velvet
Release | Wednesday, January 18th
Price | All 14 shades / ¥3,800 each (excluding tax)
Retailers | Burberry Beauty Box
Ginza Mitsukoshi, Ikebukuro Seibu, Umeda Hankyu
Official Online Store https://www.Burberry.com
Inquiries
Burberry Customer Service (Cosmetics)
0120-77-1141
Burberry.com



