BEAUTY /
NEWS
July 23, 2015
A New Sensation in Cheek and Lip Color: Now Available from BAREMINERALS
BAREMINERALS
A New Kind of Cheek and Lip Color, Infused with Beauty Oils
Introducing New Oil Balm Items to Enjoy the Evolution of Cosmetics
Following the launch of "Mineralixir" last October, BAREMINERALS, the U.S.-based cosmetics brand actively pursuing product development that combines "minerals and beauty oils," is releasing the "BareMinerals Pop of Passion Lip Color Oil Balm" and "BareMinerals Pop of Passion Cheek Color Oil Balm." These rich oil balm formulas glide on, melting into the skin for a healthy, natural flush. They melt upon contact with the lips or cheeks, delivering deep hydration without any stickiness.
Text by KAJII Makoto (OPENERS)
A Refined Sheen, Neither Lipstick Nor Gloss, Thanks to the Balm Formula
The "BareMinerals Pop of Passion Lip Color Oil Balm" is a lip color based on beauty oils. In addition to vibrant, long-lasting color, it cares for vertical lip lines while maintaining moisture. This excellent skincare effect meets the modern woman's request to "achieve both makeup and care simultaneously." Its beautiful, transparent color and medium coverage last for hours. Available in eight shades, from nude and sheer to rich Bordeaux, they can be chosen to suit any occasion.
BareMinerals Pop of Passion Lip Color Oil Balm
Price | ¥3,024 [3.1g]
Shades | Nude Passion, Peach Passion, Pink Passion, Rose Passion, Candy Pop, Tangerine Pop, Punch Pop, Plumberry Pop
Key Ingredients | Simmondsia Chinensis (Jojoba) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Passiflora Edulis Seed Oil
An "Oil Balm Cheek" You Can Use Like Skincare
The soft balm-like oil transforms into a liquid the moment it touches the skin, blending in as if melting. The "BareMinerals Pop of Passion Cheek Color Oil Balm" offers a fresh, skin-hugging feel. It prevents makeup breakdown due to dryness while maintaining a sheer, dewy finish and lasting hydration. Its beauty oils and skincare ingredients boost skin moisture, making it recommended for dry or aging skin.
Furthermore, when used as a base for blush, before applying loose or pressed powder blushes, layering powder blush on top ensures long-lasting moisture and color payoff, creating a more dimensional and defined cheek look.
BareMinerals Pop of Passion Cheek Color Oil Balm
(Limited Edition)
Price | ¥3,456 [2g]
Shades | Natural Passion, Posey Passion, Papaya Passion (Limited Edition - 3 shades total)
To use, take an appropriate amount on your fingertip and gently pat onto the high points of your cheeks. Then, blend to diffuse the color. Its light texture adheres well and finishes with a smooth, powdery feel, making it suitable for use anytime.
BareMinerals
0120-24-2273
(10:00 AM - 5:00 PM, excluding Saturdays, Sundays, and holidays)
http://www.bareminerals.jp/