BEAUTY /
NEWS
January 15, 2015
POLA│Maya Kobayashi and her sister Mao announce, “Let’s experience brightening together.”
POLA
Kobayashi Maya and Mao Sisters Announce on White Day, March 14!
This Year's Theme: "Let's Experience Whitening Together"
With the wish that all women learn more about skin whitening, POLA's "March 14th is White Day" registered with the Japan Anniversary Association is now in its fourth year. Appearing at the "other White Day" event were sisters Maya and Mao Kobayashi. This year's White Day theme, "Let's Experience Whitening Together," was announced.
Photo by POLA
Beautiful Sisters "Experience Whitening Together" at a POLA Store!
"I believe it's important for friends or family, for close female friends to share information on how to stay beautiful," said elder sister Maya. "I hope this spreads even more through White Day."
"I'm so happy to be able to convey the theme with my sister this year. White Day makes me think, 'Let's do our best not to lose to each other!' I'm grateful for that," said younger sister Mao, who is already a POLA user.
Maya had always admired Mao, who she saw was "becoming more and more beautiful" using POLA's bridal esthetics and whitening care items. Mao, upon hearing this year's theme "Let's Experience Whitening Together," immediately thought of Maya. The commercials airing this time are three parts: the whitening skincare items "White Shot Clear Serum" and "White Shot Inner Lock," and "Experience in Store." The story begins with Mao, a POLA user, visiting a POLA store with Maya to introduce her to POLA's whitening care.
The spot whitening serum "White Shot Clear Serum" and the beauty supplement "White Shot Inner Lock" were newly released on February 17th from the "White Shot" brand, which aims for definite results using POLA's cutting-edge whitening research and formulation technology.
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http://www.pola.co.jp/
*CM resumption date is undecided due to the Great East Japan Earthquake.