Targeting Highly Discerning Adult Women Across All Aspects of Life

The key focus of this renovation is the creation of a "select store for adults that fosters a highly discerning lifestyle." The main target is "highly discerning adult women" across generations who actively invest in self-improvement, possess a refined aesthetic backed by deep knowledge and information, and enjoy life through their own rich lifestyles, offering proposals for their daily lives and self-expression.

Of particular note are the "Sun Idee Shibuya" on the 7th floor of Building A, which proposes a Shibuya-style, high-sense craft life—a life with handmade elements—and the "Children's Floor" on the 6th floor of Building A, which brings together approximately 70 brands of children's clothing and goods, a baby gift zone, and a kids' character zone.

In particular, "Sun Idee Shibuya" is the Shibuya counterpart to "100 IDEES," which opened at the Ikebukuro Main Store last spring, strengthening its focus on interior design. It offers an abundance of customization options for aromatherapy, flowers, and textiles for busy career women to enjoy themselves. Various specialty stores where one can enjoy selecting items have opened, including a material shop offering carefully selected high-quality materials, the popular Paris-based craft store "La Droguerie," "Lune d'Eau," which handles fabrics and interior goods primarily from Northern Europe and marks its Kanto region debut, and "TARA BLANCA HOME," known for its delicate hand-embroidered products from the Kashmir region of India.

In beauty, the consulting-style aroma shop "Aromatique," staffed by sales associates with aromatherapy certifications, is now available. Customers can blend their own custom oils, and original Seibu Shibuya blends are also sold.

Seibu Shibuya Store
21-1 Udagawa-cho, Shibuya-ku, Tokyo
Tel. 03-3462-0111 (Main Switchboard)
http://www2.seibu.jp