BEAUTY /
NEWS
January 15, 2015
CLINIQUE | CLINIQUE Spring Digital News
CLINIQUE
Master the iPhone App & GREE Social App!
CLINIQUE Spring Digital News
Clinique has launched two apps, arguably industry-firsts: an iPhone app and a GREE mobile app. The iPhone app offers a welcome service to check environmental factors detrimental to skin, such as temperature, humidity, and UV rays, while the GREE mobile app is a board game designed to help women enhance their charm while having fun daily!
Text by OPENERS
Access the Popular Beauty Brand's Unique Initiatives Now!
iPhone App "Clinique Forecast"
With the spring breeze blowing and anticipation for the spring sun, it's also a season where skin sensitivity due to allergies like pollen is a concern. Clinique is releasing the "Derma White City Block Protection 40" with "Pollu-tection" function on March 4th (Friday), followed by the "Derma White CL302 50mL (Large Size)" on March 25th (Friday).
The iPhone app "Clinique Forecast" allows users to check environmental factors that affect skin condition in real-time, such as "weather," "UV index," "humidity," and "air pollution levels," and provides skincare tips accordingly. Naturally, it uses GPS to automatically retrieve information for your current location, making it useful when traveling or on business trips.
GREE Mobile App "Joshi-ryoku Kentei CLINIQUE x i-VoCE"
The GREE mobile app "Joshi-ryoku Kentei CLINIQUE x i-VoCE" is a free board game where players aim for the goal by answering quizzes on various topics such as beauty, health, and fashion, and collecting cute items. Reaching the goal allows users to enter a drawing for wonderful prizes that help improve their charm.
The initial board map features the running course of the "Shibuya Omotesando Women's Run" on March 6th (Sunday), supported by Clinique, which will have 4,000 female runners participating. The quizzes are packed with running trivia and beauty tips for running gracefully. The collection items include not only collectibles but also essential running gear for the 'bijoger' (beautiful jogger). Whether you run or not, this app offers a way to polish your charm anytime, anywhere, as if you were a runner.
"Joshi-ryoku Kentei CLINIQUE x i-VoCE" is available for free until Monday, May 23rd.
GREE Mobile App (http://mpf.gree.jp/1176)
Clinique Laboratories
Tel. 03-5251-3541

