BEAUTY /
NEWS
May 22, 2015
Introducing a Cleansing Mousse with "Honey x Organic" for a Lasting Lather | do organic
do organic
Formulated with moisturizing ingredients like honey, grains, and licorice root extract.
New Honey & Organic Foaming Cleanser That Washes With Unwavering Lather
From "do organic," the definitive foaming cleanser for ideal skin has arrived. The smooth, thick, and resilient lather, enriched with highly moisturizing honey, adheres perfectly to skin's uneven surfaces, reducing friction that can lead to sensitive skin. The "do organic Washing Mousse," featuring a refreshing cleansing power despite its organic formulation and quick rinse-off, will be released on May 25th (Monday).
Text by KAJII Makoto (OPENERS)
A Cleanser That Resolves the Four Major Stress Factors During Washing
The key to achieving a rich, long-lasting lather, which is difficult with organic formulations (certified organic, formulated according to ECOCERT standards), is honey.
Inspired by how adding sugar to soap bubbles creates a durable film that resists popping for longer, researchers added honey during development. This resulted in a rich lather that doesn't collapse until washing is complete. The cushioning foam reduces friction on the skin, providing a gentle cleansing experience.
By using amino acid-based cleansing agents instead of petroleum-derived ones, the formula achieves 100% natural origin ingredients. It thoroughly washes away dullness-causing impurities, old keratin, and excess sebum, leaving skin feeling moisturized without tightness after cleansing.
The fragrance is composed of organic Damask Rose water, organic Palmarosa essential oil, organic Geranium, and organic Roman Chamomile. The rich scent of fresh organic roses and the dense lather envelop you, making your cleansing time a stress-free pleasure.
Furthermore, the pump foamer type, which quickly creates a rich lather, is ideal for busy mornings. Approximately one month's supply can be obtained with about three pumps per use.
As a special launch campaign, those who purchase the Washing Mousse by June 30th (Tuesday) will receive a complimentary "1 Day Skincare Set (2 sachets each of makeup remover, moisturizing lotion, serum, and moisturizing cream)" – perfect for travel or gym use.


