BEAUTY /
NEWS
May 20, 2015
Isetan Shinjuku Store Hosts Event Proposing Provençal Lifestyle | Florame, Collines de Provence
Florame, Collines de Provence
Theme: “Un jour en Provence (A Day with the Scents of Provence)”
An Event Proposing the Provencal Lifestyle to be Held at Isetan Shinjuku
A limited-time shop featuring "Florame," an organic cosmetic brand born in Saint-Rémy-de-Provence, Southern France, and "Collines de Provence," a home fragrance brand, both developed in Japan by House of Rose, will open in the East Park on the 5th floor of the Isetan Shinjuku Main Building from Wednesday, May 20th to Tuesday, June 9th. On Saturday, May 30th and Sunday, May 31st, Florame CEO Roman Roos will visit Japan to host an event (reservations required).
Text by KAJII Makoto (OPENERS)
Florame: Sold in 35 Countries Worldwide
Florame originated from the "Aroma Museum," a research institute for essential oils and beauty founded in 1980, and was established in 1990 in Saint-Rémy-de-Provence, Southern France, renowned for its rich nature and fragrances. Today, as a specialist in essential oils, it offers organic essential oils and organic cosmetics formulated with organic essential oils.
An Opportunity to Experience the Fragrant Provence
The pop-up store, appearing in the East Park on the 5th floor of the remodeled Isetan Shinjuku Main Building, will present a collection titled “Un jour en Provence (A Day with the Scents of Provence),” featuring essential oils suited for various occasions. It proposes a happy Provencal lifestyle that incorporates scents and flowers into daily life.
Also featured will be "Collines de Provence," a brand of home fragrance products with an elegant and sophisticated design.
The lineup includes body care and fragrance products made with natural ingredients from herbs, with special limited-edition sets available for this occasion. Experience the fragrant Provence.
Limited-Time Shop
Un jour en Provence ~A Day with the Scents of Provence~
Period: Wednesday, May 20th – Tuesday, June 9th
Venue: East Park, 5th Floor, Isetan Shinjuku Main Building
Events
1. Talk Event: “A Provencal Lifestyle Surrounded by Herbs and Scents”
Yoko Machida (Editor / Resident of Provence)
May 23rd (Sat) 15:00 / 17:00
May 24th (Sun) 15:00 / 17:00
2. Roman Roos (CEO of Florame) Visit Event (Reservations Required)
“Lavender from Provence and Our Commitment to Organic”
May 30th (Sat) 11:30 / 15:00
May 31st (Sun) 11:30 / 15:00
Venue: Bed Bath Decor, 5th Floor, Isetan Shinjuku Main Building
*As seats are limited, please make your reservation early.
Reservations & Inquiries: Tel. 03-3352-1111 (Isetan Shinjuku Main Building General Information)
*Applications will close once capacity is reached for each session.
http://www.florame.co.jp/



