New Balance | Launch of the toning shoe "True Balance"
new balance｜New Balance
Toning Shoes to Sculpt Your Body
“True Balance” Arrives in Japan!
New Balance introduces “True Balance,” toning shoes developed with proprietary technology, inspired by the concept of a balance board. What’s the secret to shaping up your body just by walking?
Text by OPENERS
Photo by new balance
Be Beautiful with “Multitasking Exercise” Even When Busy!
A beautiful and vibrant woman—she possesses not only external charm but also leads a healthy and fulfilling lifestyle. In an era where “wellness” is the keyword for beauty, New Balance proposes a style of “becoming beautiful while enjoying yourself in your daily life.” It’s not about overexerting your body through intense sports, but rather a simple exercise that can be done anytime with the right comfortable shoes. To realize such a lifestyle, “True Balance” was developed. These toning shoes, designed to sculpt the body using proprietary technology inspired by the concept of a balance board, are finally launching in Japan. They will be released at the end of August.
Shoes That Don't Tire Your Feet, Work Your Legs, and Enhance Your Femininity
A balance board is a tool used to stabilize the body on an unstable platform. It is globally recognized as an exercise method that helps improve overall balance and strengthen lower body muscles. New Balance focused on the instability of the balance board, discovering that the body’s effort to maintain balance during walking activates muscles and increases calorie consumption, leading to a slimming effect. After more than three years of development, “True Balance” was created. A comparison between regular walking shoes and “True Balance” demonstrated increased muscle activity in the legs and hips, along with enhanced calorie expenditure.
End the exercises that you can’t stick with because you’re too busy. Achieve beautiful lower body through “multitasking exercise” during those small moments in your daily life, like your commute or while traveling!
BS (Black x Shadow Grey)
“WW1100”
Price: ¥11,500
Available Colors: WP (White x Pink), GG (Grey x Green), BS (Black x Shadow Grey)
Available Sizes: 22.0–25.5 cm
Width: EE
Weight: 245 grams
GC (Grayish Beige x Coral)
“WW850”
Price: ¥9,345
Available Colors: GP (Grey x Pink), GC (Grayish Beige x Coral), SB (Shadow Grey x Black)
Available Sizes: 22.0–25.5 cm
Width: EE
Weight: 250 grams
New Balance Japan Customer Service
Tel. 03-3546-0997
http://www.nb-wellness.jp/ (Currently recruiting monitors!)