Men's Beauty Researcher Gaku Fujimura Shares "How to Enjoy Fragrance" at Talk Show | Paul Stuart
Paul Stuart
Do You Know the Difference Between "Cologne, Eau de Toilette, and Eau de Parfum"?
Men's Beauty Expert Gaku Fujimura to Host "How to Enjoy Fragrance" Talk Show
Gaku Fujimura, a men's beauty expert who clearly explains everything from basic grooming like skincare and haircare to shaving and special care in fashion magazines and online media, will host a talk show on April 25th (Saturday) at the Paul Stuart shop on the 5th floor of Tobu Department Store Ikebukuro Main Store.
Text by KAJII Makoto (OPENERS)
The World of Men's Fragrance Explained with Paul Stuart Scents
Gaku Fujimura, an expert in men's cosmetics and knowledgeable about fragrances, will lecture on "scent," which will be indispensable for the upcoming season. He will guide attendees not on deodorants (body odor countermeasures), but on the stylish use of perfume.
The talk show will begin with the social history of men's relationship with scent, followed by an explanation of the different concentrations (fragrance compound ratios) of "cologne, eau de toilette, and eau de parfum," and the "top, middle, and base" notes that change over time.

Mr. Fujimura shared this message with OPENERS readers: "I am extremely pleased to be able to participate in this event for Paul Stuart, a brand I love. I feel a great sense of responsibility for being entrusted with such an important role. I aim to introduce everything from the basics of perfume, which many may be hesitant to ask about, to how to apply it skillfully, and the classical yet modern worldview of Paul Stuart. I hope to offer new discoveries for those who already use fragrance and a wonderful encounter for newcomers. I look forward to seeing you all there."
During the talk show, he will practically teach attendees "how and where to apply" fragrance for stylish wear, and demonstrate how to match it with fashion styles, using Paul Stuart's "Eau de Parfum" and "Limited Edition" as examples.
Eau de Parfum ¥5,250 [50ml][/caption]Let Fragrance Enhance Your Charm
As Told by Men's Beauty Expert Gaku Fujimura
The World of Paul Stuart Men's Fragrance
Date & Time: Saturday, April 25, 2015, 2:00 PM - and 4:00 PM - (approx. 30 minutes each) - Two sessions
Location: Tobu Department Store Ikebukuro Main Store, 5th Floor, Section 5
Paul Stuart Shop
*Standing room only may be available depending on the situation on the day.
Paul Stuart
0120-878-615
http://www.paulstuart.jp/
Gaku Fujimura
Men's beauty expert. Born in Tokyo in 1973. Guide for "Men's Cosmetics" and "Shaving & Grooming" on WEB All About. "Gaku Fujimura's Men's Grooming Academy" on @BEAUTIST. "Men's Beauty: The Evolution of Values" on MODE PRESS. "Danbi Juku" on SPOTLIGHT. "Beard, Sometimes Skincare" on OPENERS. He has also produced numerous other works, including the men's cosmetic brand RISINGWAVE VILLA. http://villa.risingwave.jp/