Dunhill Launches "Icon," a New Fragrance for the Urban Gentleman | dunhill

dunhill
Expressing the confident, urban gentleman through scent

New Fragrance "Icon" Launches Friday, March 20th

Introducing "Icon," dunhill's new fragrance inspired by British motoring design. The substantial bottle design features the engine-turn pattern, a hallmark of dunhill's DNA.

Text by MATSUOKA Wutami (OPENERS)

Bottle Design Inspired by British Motoring

The fragrance "Icon" evokes dunhill's signature confident, urban gentleman. The top notes feature a smooth blend of sensual black pepper, Italian bergamot, and neroli absolute, while the middle notes of cardamom and Provençal lavender express masculinity. The base notes, conveying alluring warmth, feature smoky oud wood and an orris leather accord, with the charm of a deep blend of earthy vetiver and subtle oakmoss creating an iconic world.

The bottle design incorporates the engine-turn pattern, a signature of dunhill's DNA. First introduced in 1924 on dunhill's hard accessories, this pattern is still widely used today on accessories such as the Century Man pens and cufflinks.

Furthermore, "Icon" was created by dunhill's Creative Director John Ray and Master Perfumer Carlos Benaim, inspired by British motoring design.

This bold and stylish new fragrance, possessing both strength and delicacy, helps to cultivate the ultimate urban gentleman within, as envisioned by dunhill.