GUERLAIN: A New Men's Fragrance That "Captivates Women" Arrives

GUERLAIN | Guerlain

A New Fragrance for Men That "Captivates Women" is Here

Guerlain's new fragrance, "L'Homme Idéal," is a gift to all men who wish to be the "ideal man" for women while also cherishing their own individuality. It's a magical essence that captivates women simply by wearing it.

Text by KUROMIYA Yuzu

Expressing the "Ideal Man" Women Desire Through Scent

L'Homme Idéal is composed using high-quality, vibrant ingredients to embody the three qualities women seek in an "ideal man": "smart," "handsome," and "strong." The top notes create an impression of "smartness" with a burst of fresh aromatic citrus. The heart notes, evoking "handsome," are exceptionally sensual with a blend of alluring amaretto and a lingering vanilla. Finally, the base notes, representing "strong," feature woody leather to enhance a robust masculinity.

The lineup includes an Eau de Toilette and a Shower Gel. The Eau de Toilette comes in a square glass bottle with striking faceted cuts. The cap is adorned with guilloché-like detailing, enhancing its substantial feel. For the visuals, Guerlain collaborated with filmmaker Michel Gondry, known for his original and bold creative approach. The campaign humorously depicts the world of L'Homme Idéal, where wearing this fragrance alone can captivate women.

L'Homme Idéal Eau de Toilette
Price & Volume | ¥8,000 (50mL)
L'Homme Idéal Shower Gel
Price & Volume | ¥4,200 (200mL)

Guerlain Customer Service
0120-140-677