BEAUTY /
MEN
February 3, 2015
CHANEL | BLEU DE CHANEL: A New Fragrance Expressing Freedom
CHANEL
Timeless, Bold, Modern, Elegant: A Color and a Fragrance
Expressing Freedom: "BLEU DE CHANEL"
An unprecedented blue, a blue close to black. French actor Gaspard Ulliel, the star of the "BLEU DE CHANEL" advertising film, praises this blue: "It's as deep as the night sky. The fact that they dare to call this color 'blue'... it's surprising, chic, and simple. It relieves stress. It's a wonderful finish." CHANEL's new fragrance, "BLEU DE CHANEL," the first men's fragrance in 11 years, will be released on Friday, September 3rd.
Text by OPENERS
Photo by JAMANDFIX
What Gaspard Ulliel and Jacques Polge Discussed
The setting is CHANEL's newly established laboratory on the outskirts of Paris. "I wanted to create a scent that was direct, honest, and vibrant, without unnecessary adornment," says Jacques Polge, CHANEL's exclusive perfumer, speaking to Gaspard Ulliel, the star of the "BLEU DE CHANEL" advertising film.
※The movie screening has ended.
Jacques Polge describes "BLEU DE CHANEL," which he created: "Citrus, peppermint, and cedar—All these ingredients possess extremely special qualities. The fragrance composition is complex and delicate, with a lasting and perfect olfactory silhouette. It evokes the dry, powerful scent that lingers in the Mediterranean scrublands, yet its expression is poetic. Nothing at CHANEL is ever simply realistic. There is always something abstract and mysterious about it."
This new fragrance for men, 11 years after "Allure Homme," is the driest and most vibrant scent from CHANEL. Various notes appear one after another, slowly beginning to form a single shape, and eventually melting together to create a soft, supple contour. And then—
"When I think of blue, I think of infinity, the sea, the sky, freedom... I immediately felt it was a pleasant scent. Some fragrances take time to grow on you, but I liked BLEU DE CHANEL right away. It feels like a true identity," says Gaspard Ulliel.
The Story Woven by CHANEL's New Fragrance
The story surrounding "BLEU DE CHANEL" is vividly captured in the advertising film directed by Martin Scorsese and starring Gaspard Ulliel.—The story of a charismatic young actor. He begins his journey with artistic talent, rebellion, and a stroke of luck, immediately finding himself in the public eye. Amidst the entertainment industry, which offers countless temptations yet also inexhaustible inspiration, what will he decide and choose?—You can enjoy Gaspard Ulliel's beauty and energy, and the elegant advertising film on the CHANEL website.


