YOHJI YAMAMOTO | Six "YOHJI YAMAMOTO PARFUMS" fragrances launch in Japan first at directly managed stores
BEAUTY / MEN
April 7, 2015

YOHJI YAMAMOTO | Six "YOHJI YAMAMOTO PARFUMS" fragrances launch in Japan first at directly managed stores


YOHJI YAMAMOTO


Six fragrances from "YOHJI YAMAMOTO PARFUMS" to launch first in Japan at directly managed stores



Yohji Yamamoto is launching six fragrances, four for women and two for men, under the name "YOHJI YAMAMOTO PARFUMS," with a Japan-exclusive debut. "YOHJI SENSES" captures the freshness of early summer, "YOHJI ESSENTIAL" embodies a bold, audacious red that conceals sensuality, and "YOHJI" represents the ultimate origin of all creations. From the "YOHJI YAMAMOTO COLLECTION," which explores the encounter between tradition and the avant-garde, both women's and men's fragrances will be introduced. The launch will take place at the Yohji Yamamoto Aoyama store on Saturday, September 7th. Additionally, limited-time sales will be held at Seibu Shibuya from Tuesday, September 3rd to Monday, September 16th, and at Hankyu Umeda Main Store from Saturday, September 14th to Tuesday, October 1st. Alongside the fragrances, a limited quantity of related perfume merchandise will also be available. The development and release of these fragrances are handled by YOHJI YAMAMOTO PARFUMS in London, with plans for new series releases in the future.

Inquiries: Yohji Yamamoto Press Room Tel. 03-5463-1500