BEAUTY /
MEN
November 9, 2018
The cream that enhances men's skin. 'LAB SERIES Instant Filter Moisturizer' | LAB SERIES
LAB SERIES
A Single, Effortless Application
From LAB SERIES comes a new category of skincare: the LAB SERIES Instant Filter Moisturizer. With a single, quick application, it creates a filter on the skin. It enhances your complexion with color while also providing care.
Text by Kosaku Waseda (OPENERS)
Makeup and Skincare in One
LAB SERIES, a men's skincare brand, was born from ARAMIS, the world's first men's grooming brand founded in 1964.
Newly added to the lineup is the LAB SERIES Instant Filter Moisturizer, which dramatically transforms men's skin the moment it's applied.
This product, which bills itself as a new genre of skincare, is not merely skincare, nor a BB cream, nor foundation. With a single, quick application, it applies a filter to the skin, addressing men's skin concerns such as improving skin tone, covering pores, and controlling shine.
Cutting-edge color technology, leveraging men's skincare color trends, achieves perfect skin with one application. While maintaining its makeup effect, hyaluronic acid and plant-derived oils protect the skin.
Usage is simple. After cleansing or shaving, take about a pearl-sized amount (8mm) in your hand and, avoiding the eye area, apply with your fingertips from bottom to top.
Skincare can be a hassle for men. This product is perfect for those who want to address their skin concerns immediately but are hesitant about makeup like women use.
LAB SERIES Instant Filter Moisturizer
Volume | 50ml
Price | ¥4,800 (excluding tax)