BEAUTY /
MEN
January 25, 2017
Launching February 25th: The Arrival of THREE for Men
THREE
For the man with contradictory skin. Introducing THE DEFINITIVE by THREE.
On January 25, 2017 (Wednesday), THREE will finally launch its men's skincare line. We encourage you to try our mild-formula cleansing foam, lotion, and beauty emulsion, designed for all skin types and gentle enough for men's skin, which is prone to environmental damage due to its weakened barrier function.
Text by OPENERS
Finally Here! THREE for Men
Though the skin appears thick and tough, it is more sensitive than women's. It may seem oily on the surface, but it is deeply dry underneath. Men's skin is full of contradictions.
While sebum secretion is far greater than in women, the stratum corneum holds extremely little moisture. Despite active turnover, the weakened barrier function makes it susceptible to environmental damage. It may seem tough, but men's skin is actually quite fragile.
THREE focused on these very contradictions inherent in male skin, and developed the men's skincare line "THE DEFINITIVE," which considers the connection between a man's mind, body, and skin.
Composed of over 95% naturally derived ingredients, including essential oils, plant oils, and extracts, these three items—cleansing foam, lotion, and beauty emulsion—holistically approach a man's mind, body, and skin. They draw out true resilience and beauty, bringing balanced moisture and comfort. Skincare that merely addresses superficial issues like greasiness and shine is unnecessary. "THE DEFINITIVE" is the ultimate solution for men's contradictory skin.
By utilizing the three-step process of "antibacterial activity (against P. acnes)" with THE DEFINITIVE FOAM, "moisture retention in the stratum corneum" with THE DEFINITIVE LOTION, and "fibroblast activation" with THE DEFINITIVE EMULSION, excess oil is reduced, while moisture and elasticity are increased. This is the ultimate men's skincare, embodying the strength and delicacy men possess both internally and externally.
For men who have never used skincare or are hesitant to start, a "Trial Kit" is also available, offering approximately two weeks of use for morning and night. Why not try that first? We hope you enjoy the changes that appear on your skin day by day, along with a sense of comfort. It comes with a convenient original pouch.
THREE THE DEFINITIVE FOAM
Cleansing Foam | 96% Naturally Derived Ingredients
Rich, elastic foam thoroughly cleanses, even excess shine.
Price | 80g ¥3,800 (excl. tax)
Release Date | January 25 (Wed)
THREE THE DEFINITIVE LOTION
Toner | 95% Naturally Derived Ingredients
Quickly quenches skin's thirst, leaving it smooth and refreshed.
Price | 100mL ¥5,000 (excl. tax)
Release Date | January 25 (Wed)
THREE THE DEFINITIVE EMULSION
Emulsion | 96% Naturally Derived Ingredients
Leads to supple, firm skin and maintains a fresh feel all day.
Price | 100g ¥6,500 (excl. tax)
Release Date | January 25 (Wed)
THREE THE DEFINITIVE TRIAL KIT
● THREE THE DEFINITIVE FOAM
Cleansing Foam | Naturally Derived Ingredients 96% | 30g
● THREE THE DEFINITIVE LOTION
Toner | Naturally Derived Ingredients 95% | 30mL
● THREE THE DEFINITIVE EMULSION
Emulsion | Naturally Derived Ingredients 96% | 30g
Price | ¥4,800 (excl. tax)
Release Date | January 25 (Wed)
Inquiries
THREE
0120-898-003
www.threecosmetics.com