A Protective Lotion for Skin Renewal

CLARINS MEN, which has offered specialized skincare for men including cleansers and serums, now presents a lotion that completes the essential three-step skincare routine. With the launch of this "Moisture Toner," the line now supports the full regimen of cleansing, toning, and moisturizing/anti-aging care. It gently protects men's skin, which can be significantly damaged by factors like UV exposure and shaving—often more than imagined compared to women's skin.

The newly released "Moisture Toner" focuses on the relationship between men's skin and water. Men tend to come into contact with water more frequently than women—from morning showers and shaving to post-gym cleansing and evening baths. This frequent exposure can lead to dryness and other issues caused by mineral content. When skin repeatedly encounters water, its protective barriers, the sebum film and stratum corneum, can be compromised, leading to a cracked, compromised skin condition. This powerful lotion harnesses the benefits of plants and naturally derived ingredients to keep such skin healthy and resilient. Two types are available to suit different skin conditions: "Moisture Toner Fresh" for oily skin or warmer weather, and "Moisture Toner Soft" for dry skin or colder seasons.

The lotion, concentrated with carefully selected natural ingredients, revitalizes cells and repairs skin damage while providing hydration. Key ingredients include apple vinegar, butcher's broom, gymnema, glycerin, and panthenol. Additionally, "Moisture Toner Fresh" contains meadowsweet to help regulate sebum, while "Moisture Toner Soft" is enriched with beetroot for enhanced moisturization.

As UV exposure increases in the coming seasons, consistent skincare that protects and maintains healthy skin is essential. Using this lotion in conjunction with the CLARINS MEN skincare series is expected to significantly enhance its effectiveness.

Clarins Men Moisture Toner
Price | ¥4,200 (200ml) excluding tax
Release | Friday, July 1st