BYREDO Introduces "Super Cedar," an Eau de Parfum Evoking Sweden

BYREDO

Eau de Parfum "Super Cedar" Arrives

BYREDO, the fragrance brand born in Stockholm, Sweden, is launching "Super Cedar," an eau de parfum reminiscent of Nordic wooden furniture and log houses.

Text by OPENERS

A Woody Scent, All Made in Sweden

Founded in Stockholm in 2006 by Ben Gorham, whose parents are Indian and Canadian, BYREDO has established a unique world with artistic scents rich in narrative, based on his private memories and imagination. As Ben says, "My personal and intense 'scent memories' awaken other memories in those who wear this work, or become new memories. That is the charm of perfume as art."

A new scent, "Super Cedar," from the Stockholm-born fragrance brand BYREDO, which has been a constant topic of conversation for its artistic approach since its arrival in Japan in 2011, will be released in mid-April.

The product name "Super" derives from the Latin word for "above" or "superior," indicating the highest rank, and is the root of the word "superb," meaning "excellent" or "extraordinary." "Cedar" refers to the Latin male name derived from "cedrus," a large coniferous tree of the pine family, characterized by a scent reminiscent of dry wood, mugwort, and pine resin.

As the product name suggests, the scent of "Super Cedar" responds nostalgically to the memory of a pencil sharpener from childhood, evoking Nordic wooden furniture and log houses. The fragrance, which drifts like a veil of air, invigorates the spirit with a sense of vitality. "Super Cedar" Eau de Parfum is scheduled to be available in mid-April at select retailers and on the website (Byredo.com).

"Super Cedar" Eau de Parfum
Price | ¥14,000 (50ml), ¥23,400 (100ml)