Monogramming Service Available

Burberry, a leading British luxury brand, has released Mr. Burberry, its first iconic fragrance for men. Mr. Burberry captures the essence of London as perceived by the brand, embodying 'tradition' and 'innovation,' 'classic' and 'rebellion,' making it a truly Burberry fragrance.

The scent, crafted by world-renowned perfumer Francis Kurkdjian, features top notes of grapefruit, tarragon, and cardamom; heart notes of birch leaf, nutmeg oil, and cedarwood; and base notes of vetiver, guaiacwood, and sandalwood. This herbal woody fragrance uniquely blends traditional British perfumery with unexpected elements.



The bottle design incorporates details from the Made in England trench coat, featuring a ribbon made from cotton gabardine—the same fabric used for the trench—produced in Yorkshire, England. The cap is modelled after the coat's buttons, and the entire bottle is finished in black, one of the brand's signature colours. Similar to the women's iconic fragrance My Burberry, a monogramming service for up to three initials is available.

A Sensual and Striking Campaign Visual

The highly sensual and striking campaign visuals for Mr. Burberry were directed by Academy Award and Turner Prize winner, British film director Steve McQueen. The cast features actor/musician Josh Whitehouse and actress/model Amber Anderson, with the track being "I Won't Complain" by Mercury Prize-winning musician Benjamin Clementine.

Skincare Products Also Available

At Burberry Beauty Box stores, which carry Burberry's cosmetics line, a range of skincare products is available alongside Mr. Burberry. The lineup includes a refreshing gel-type "Body Wash," a "Face Moisturiser" with hydrating ingredients like aloe vera to nourish the skin, and a "Beard Oil" formulated with natural sesame, jojoba, and argan oils to moisturise the skin while making beard styling easier.

Additionally, to commemorate the launch of Mr. Burberry, the Burberry Shinjuku store is showcasing tailoring and accessories collections essential to British style, including the "Chelsea" heritage trench coat, known for its slim fit, which was worn by model Josh Whitehouse in the campaign.

Mr. Burberry Eau de Toilette
150mL ¥15,000 / 100mL ¥11,000 / 50mL ¥7,000 / 30mL ¥6,000 (all prices exclude tax)
Mr. Burberry Body Wash
250mL ¥4,400 (excluding tax)
Mr. Burberry Face Moisturiser
75mL ¥5,400 (excluding tax)
Mr. Burberry Beard Oil
30mL ¥5,400 (excluding tax)

Mr. Burberry Eau de Toilette
Available at all Burberry directly managed stores (excluding Burberry Children stores), Burberry Beauty Box, and the official website.
Mr. Burberry Skincare Products
Available at Burberry Beauty Box stores in Tokyo (Ginza Mitsukoshi / Seibu Ikebukuro Main Store) and Osaka (Hankyu Umeda Main Store), and the official website.
https://jp.burberry.com/store-locator/japan

Monogramming Service
Available on the official website and at Burberry Beauty Box stores.
For a limited time, it was also available at all Burberry directly managed stores (excluding Burberry Children stores) until Monday, April 18, 2016.