BEAUTY /
MEN
January 13, 2016
Brioni Celebrates 70th Anniversary with Limited Edition Luxury Fragrance
Brioni
Brioni 70th Anniversary Limited Edition Luxury Fragrance Launch
Brioni, acclaimed as the world's foremost menswear brand, has unveiled "Extrait Intense," a limited-edition fragrance to commemorate its 70th anniversary. With only 70 pieces produced worldwide, it will be exclusively available at Brioni Ginza in Japan.
Text by Yuzu Kuromiya
An Opulent Presentation Befitting the 70th Anniversary, Down to the Box
The fragrance, embodying the brand's ethos of elegance, sophistication, and masculinity, and reflecting its sartorial heritage, is characterized by a passionate and captivating blend of citrus, boutonnière, and woody accords.
This is complemented by Sicilian citrus notes, infused with violet leaf, French lavender, and a hint of nutmeg, evoking the vibrant energy of the Mediterranean sun.
Subtle notes of cedarwood, aged cognac, and golden saffron enhance its masculinity, eventually merging with the floral aroma of magnolia, sandalwood, oud, and ambergris to create a rich harmony that captivates the senses.
Equally noteworthy is the bottle design, conceived by the design unit Fredrikson Stallard, led by Patrick Fredrikson and Ian Stallard. The fragrance is housed in a frosted glass bottle adorned with a handcrafted geometric sculpture, and the sterling silver cap is engraved with the limited edition number.
Presented in a beautiful wooden box, it serves as a striking decorative piece, akin to an art object.
Extrait Intense
Price: ¥844,000 (75ml)
Limited to 70 pieces worldwide

Inquiries
Brioni Japan
Tel. 03-3234-0022