BEAUTY /
MEN
November 18, 2015
Celebrating 25 Years: Elemis Renews Its Men's Line | Elemis
Elemis
Enhanced Hydration, Renewed Design
Elemis: The Ideal Hydration for Men
Elemis, the British luxury spa skincare brand with a presence in 60 countries worldwide, celebrates its 25th anniversary. To mark the occasion, the brand has revamped its packaging and introduced three new additions to the "ELEMIS MEN" line, designed to deliver essential hydration for men's skin.
Text by ITO Yuji
A Man's Face Tells His Lifestyle Story
A clear complexion is a sign of good health and a benchmark for basic skincare practices. While some may still believe that 'less is more' for men, neglecting skincare can be considered a breach of etiquette when considering the essential cleanliness required in professional life.
Furthermore, men's skin is subjected to more damage than often realized from daily shaving and UV exposure. It tends to produce more sebum than women's skin, leading to clogged pores. With this in mind, "Elemis Men" proposes a three-step care regimen to reduce the burden of shaving and protect the skin from dryness.
Joining the existing lineup for the 25th anniversary is a men's moisturizer, a counterpart to the "Pro-Collagen Marine Cream" which sells one unit every 10 seconds in the women's line. Formulated with Padina Pavonica, Ginkgo Biloba, and Abyssinian™ sourced from Mediterranean seaweed, it softens and hydrates the skin, imparting firmness and elasticity.
The "Anti-Fatigue Day Cream" is a lightweight moisturizer perfect for use after morning shaving. Its Amazonian Paracress oil balances hydration levels, while Olivine supports cellular circulation and combats skin stress.
The "Anti-Fatigue Eye Gel" is presented as a roll-on eye gel with a ball applicator. It offers a cool, refreshing sensation and the benefits of a massage, allowing its ingredients—including Sugar Beet, Betaine, Yeast Extract, and Rhodiola Rosea—to penetrate the delicate eye area.
For the modern gentleman, skincare is no longer an option but a necessity. The accumulation of daily care cultivates a distinguished adult, making the use of high-quality products essential. Consider exploring the "Elemis Men" range to cultivate a man who is refreshed in both mind and body.
Pro-Collagen Marine Cream for Men (Moisturizing Cream)
Price: ¥17,280 [30ml]
Anti-Fatigue Day Cream (Moisturizing Cream)
Price: ¥10,800 [50ml]
Anti-Fatigue Eye Gel (Eye Gel)
Price: ¥7,560 [15ml]
Inquiries
Elemis Customer Care
0120-217-257
http://www.elemis.ne.jp/mens