NakamuraTraditional gray coverage has always been about denying grays by dyeing the hair black. "Datsu-Shiragazome," on the other hand, is a coloring method that embraces grays rather than trying to hide them.

NakamuraI believe its appeal lies in transforming grays from something negative into something positive. The characteristic of this coloring technique is to brighten the hair around the grays through bleaching, making them blend in. It truly utilizes the grays. Many clients have told us that after starting "Datsu-Shiragazome," they shifted from feeling the need to cover their grays to enjoying styling them, which has significantly reduced their stress.

NakamuraYes. There's a mindset that grays must be colored frequently. However, this perspective is changing, and clients find it easier because they can visit the salon less often. With the pandemic, some clients want to reduce their salon visits, so the demand for "Datsu-Shiragazome," which is less noticeable as it grows out, is definitely increasing.

NakamuraCertainly. Many still associate bleaching with hair damage. However, thanks to "FIBREPLEX," we can now bleach while simultaneously caring for the hair.

NakamuraIndeed, "Datsu-Shiragazome" seminars and training sessions are being held within the salon industry. Posts about it are rapidly increasing on salon social media, and we're even seeing inquiries from women in their 50s who discovered it online. I believe it's currently the most exciting treatment in the hair salon industry.

FIBREPLEX offers a new way to showcase your hair. It's poised to become a valuable option for future hair care needs.