Introducing "FIBREPLEX," a revolutionary approach to bleaching that minimizes hair damage. Have you heard about "Datsu-Shiragazome," or "Gray Coverage Removal," as proposed by FIBREPLEX? This technique, which blends gray hairs with surrounding tones, creates natural, dimensional hair designs and has become a buzz among stylists and on social media.

For mature women, the challenge of gray hair is its tendency to become noticeable even with frequent coloring. This constant need for touch-ups is not only tedious but also raises concerns about hair damage.

The new trend gaining traction in salons is "Datsu-Shiragazome." Instead of dyeing grays dark to conceal them, this innovative method uses highlights to brighten the hair, reducing color contrast.

Since its launch in 2017, "FIBREPLEX" has been adopted by over 60,000 salons, earning it the title of the No.1 salon bleach brand, overwhelmingly supported by stylists. It not only makes grays less noticeable but also protects and strengthens hair with each treatment.* This is a notable approach to managing gray hair.

The primary concern with bleaching is hair damage. Many worry about post-treatment dryness, lack of shine, breakage, and coarseness. However, FIBREPLEX has thoroughly researched these concerns and developed a way to control damage. Its popularity first surged in Europe and North America, regions known for their vibrant bleaching culture.

Typically, when dyeing gray hair at a salon, post-treatment care with conditioners and other treatments is performed to minimize damage from the colorants. This step is essential for maintaining color longevity and keeping hair in optimal condition.

However, FIBREPLEX doesn't just repair damage after coloring; it protects and strengthens the hair itself. Featuring the innovative "Bonding Technology," born from a concept of damage prevention, it reduces damage by 98%*. It prevents split ends and breakage, leaving hair smooth to the touch with a soft, lustrous texture.

Unlike traditional gray coverage, which can make hair appear flat and heavy, "Datsu-Shiragazome" creates dimensional hairstyles with highlights. This multi-tonal design effectively covers grays, allowing for a wide range of creative possibilities and styles when expertly applied by salon professionals. It also opens the door to lighter shades, contributing to a more youthful appearance.

What's more, the results last longer than traditional gray coverage. By seamlessly blending grays, the color is less noticeable at the roots, temples, and hairline, allowing you to go longer without worrying about your grays.

"Datsu-Shiragazome" not only minimizes the appearance of grays but also expands hair color options, allowing for stylish self-expression. It's a welcome development for those who have felt limited by their gray hair. The era of "hiding grays" is over; it's time to "embrace them." Bleaching may soon become the new standard in Japan.