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February 23, 2015
CLARINS | First Half 2012 Hit Items Report
CLARINS
Must-See! Picking Out the Real Bestsellers: New Star Items!
First Report: Top Items of the First Half of 2012
Clarins, a specialist in total face and body skincare, boasts an extensive product lineup. Its range of products, based on naturally derived plant ingredients, consistently sets new trends with each release. Let's introduce the items that truly sold well in the first half of this year, with comments from Clarins PR representative, Kanako Nishimura!
Text by KAJII Makoto (OPENERS)
The Powder Foundation with No.1 Support from Professional Makeup Artists
"This is a new whitening powder foundation with a skincare concept, born from the pinnacle of Clarins' research technology, designed to meet the high whitening demands of Japanese women. It achieved an astonishing sales figure of 1,500 units in just 10 days, and continues to be popular with highly rated reviews."
White-Plus HP Powder Foundation SPF30/PA+++
Price | Refill ¥5,460, Case ¥1,260
6 Shades
Released February 17, 2012
Makeup artists and press alike praise its "silky touch, unlike any powder, and its amazing light-controlling finish." It recorded the highest exposure among whitening products this season.
Clarins' Strongest UV Protection
"This UV base promotes anti-aging effects with its unique ingredient, cantaloupe melon, and protects the skin from UV rays, pollution, and oxidative damage with its proprietary Triple Protection effect. It has received numerous best cosmetic awards worldwide, enhancing its reputation as a sun care brand."
UV-Plus HP Multi Day Screen SPF40/PA+++ Tinted
Price | ¥5,250
Volume | 30mL
Released March 9, 2012
The new shade "Tinted (Light Beige)" provides natural coverage, concealing skin spots, freckles, redness, and uneven tone while maintaining clarity. It boasts sales second only to Lift Affine Visage Premier in Clarins' face skincare line.
This Season's No.1 Body Care, Also Popular in a Collaboration Movie with Karen Michibata!
"This is the No.1 massage cream for stubborn fat, newly presented with a refreshed look. Its fine, melt-in texture and floral-fruity scent are also secrets to its popularity. It's a steadfast bestseller, second only to Lift Minceur in body care popularity."
Creme Masvelt
Price | ¥7,350
Volume | 195g
Upon application, it leaves the skin soft and refined like satin, while massage helps to shape the waist, hips, abdomen, thighs, and upper arms into a soft, feminine, curved, and toned form.
The Overwhelmingly Popular Men's Product: A Facial Cleanser with Four Types of Scrubs
"This is a 2-in-1 facial wash and scrub foam. The pictograms (icons) that clearly indicate its function are original to Clarins Men. The chairman of Clarins himself is always researching and developing products from a male perspective, based on what men's skin needs."
Exfoliating Cleanser
Price | ¥3,675
Volume | 125g
Simply use this cleanser during your daily routine to gently remove excess dead skin cells and pore-clogging impurities. Formulated with four types of scrubs that exfoliate while protecting the skin. Its unique "plant power" formula, featuring cleansing agent soapwort extract and bisongrass to invigorate men's skin, leaves it looking refreshed.
The No.1 Bestselling Serum for Skincare Sales and Repeat Purchases
"To achieve a visibly firmer facial contour,—This V (Victory Serum) was developed through extensive research to meet the demands of Asian women, incorporating the latest technology. It's the facial counterpart to the body care product "Lift Minceur." Hugely popular across all age groups, from their 20s to 60s, this serum leads to a uniquely firm facial contour."
Lift Affine Visage Premier
Price | ¥7,875
Volume | 50g
Utilizing Clarins' proprietary Triple Refining Action (firming from within and without, refining texture, and restoring elasticity) in conjunction with its methods, this product promotes the elimination of excess fat, waste, and water, leading to a visibly firmed facial contour.
The Secret to its Bestselling Status is "Word-of-Mouth." The Unbeatable Bust Product That Keeps Selling
"Selling 400 units on its launch day, and still over 1,000 units per month as its first anniversary approaches, this bust care product enhances volume. It leverages Clarins' extensive knowledge of adipocyte mechanisms, accumulated through the development of products like 'Lift Minceur High Definition' and 'Creme Masvelt,' applied to bust volume care. This is an Asia-exclusive bust product."
Le Buste Epanouissant
Price | ¥7,350
Volume | 50g
Clarins' "ultimate bust care" item, with all three bust care products combined selling over 2,000 units per month. Formulated with the cutting-edge ingredient voluform®, it leaves the skin in the bust area plump, soft, and supple.
Clarins
Tel. 03-3470-8545
http://www.clarins.com