Naoko Kunitomo | Cosme Shuran Week 59: "La Mer The RG Serum"
Beauty
January 30, 2015

Naoko Kunitomo | Cosme Shuran Week 59: "La Mer The RG Serum"


Week 59 | DE LA MER

An anti-aging serum that firmly protects skin from UV rays and stress.


A product to be used with gentle care for your skin: The Renewal Oil


<This Week's Recommended Point>
When you hear rumors like "a favorite among celebrities" or "a certain Hollywood star uses a $300 cream not just on their face but all over their body," the brand that often comes to mind is Crème de la Mer. This time, we introduce "The Renewal Oil," an anti-aging serum with high efficacy, released by La Mer in February. It's a viscous, rich serum, yet it leaves the skin smooth and radiant. The feeling of renewed firmness and elasticity is unparalleled. The refined texture of your skin will be astonishingly smooth, making it well worth experiencing at least once!



Text by Naoko Kunitomo
Photos by Mizuho Takada



Emotional stress affects the skin, and before you know it, it becomes rough!


Are you keeping up with this year's dramatic weather changes? It feels like early summer, yet the nights are cold, and then during the day, we're exposed to the intense sun as if it were midsummer. On top of that, some of you may have experienced environmental changes in early spring. I myself have moved and am in the process of adjusting to the changes. It's natural for life to bring daily changes, but when the fluctuations are significant, they can become stress without us realizing it. Emotional stress affects the skin, and before you know it, it becomes rough! Or worse, you might even look older! It's time to start taking measures against skin aging immediately.

While all cosmetics have unique ingredient formulations, La Mer's "The Renewal Oil" stands out for its exceptional commitment. First is the Miracle Broth™, developed by the brand's founder, Dr. Max Huber, decades ago, stemming from a burn he sustained as an aerospace physicist. It took 12 years and approximately 6,000 experiments to perfect. It's said that they even played ocean sounds and exposed the seaweed to light during a bio-fermentation process. This unique, highly moisturizing ingredient smooths and softens the skin.

The feeling of use is clear, as if your vision has opened up.


Furthermore, the newly developed RG Fermen™ is also a product of bio-fermentation incorporating the effects of sound and light. What's remarkable about RG Fermen™ is that it uses stem cells extracted from the marine plants used as raw ingredients. Plant stem cells are found in buds and roots and are the origin from which new cells are born. They are the fundamental cells that form the basic structure of plants, such as stems, leaves, and petals. RG Fermen™ was developed to harness this plant power and create skin firmness and elasticity. Additionally, a proprietary ingredient extracted from lime peel protects the skin from various external stimuli. In other words, it protects the skin from irritants like UV rays and stress.

An anti-aging serum packed with such efficacy is, in terms of its usability, second to none. When you draw it up with the dropper and place it on your palm, it's a faint pale green and luxuriously viscous. Yet, when spread on the skin, it disperses with a soft touch and blends in smoothly. Afterward, the skin feels incredibly smooth, and it seems to gain a heightened clarity, which is quite moving. (This might be an odd description, but) it feels clear, as if your vision has opened up. Even though it's not a whitening serum... But I believe this is precisely because it deeply hydrates and refines the skin's texture. It makes your skin look its best! The feeling of tautness and the bouncy elasticity are delightful, filling you with happiness. It's a product to be used with gentle, loving care for your skin.


A word from my hometown, Tosa dialect!

I thought, 'This is an anti-aging serum, why is it so rich?' But what's the fuss? Even though it's thick, it absorbs right into the skin. It makes your skin smooth and much more refined. It really refines the texture, making you feel reborn!

Award for Ultimate Smoothness: The anti-aging serum that refines texture and becomes smooth!
★★★★★

"<br



<Anti-Aging Serum>
The Renewal Oil
Price | ¥34,650
Volume | 30mL
Formulated with newly developed fermented ingredients and other components that powerfully support anti-aging care. This serum focuses on the skin's inherent strength, refining it into plump, dewy skin. Its light texture makes it suitable for all skin types.

La Mer
Tel. 03-5251-3541
www.jp.cremedelamer.com