Formulated with the unique ingredient 'Mineral Ore,' possessing a negative electrical potential.

As someone with thick, coarse, and unruly hair, I honestly couldn't imagine concerns like “lack of firmness or body” or “diminishing volume.” However, these worries have gradually become more relatable to me (laughs), and I’ve started paying attention to root lift (tears). Consequently, my standards for shampoos and conditioners have become quite stringent lately. Amidst this, what truly impressed me was Electore’s Physical Science Electore Shampoo & Hair Treatment.

Electore is a brand known for its skincare products formulated with “Mineral Ore,” a unique ingredient with a negative electrical potential. As this ingredient is quite distinctive, let me explain “Mineral Ore” first.

“Mineral Ore” is a natural mineral from Gifu Prefecture, processed into a mud-like substance, rich in minerals such as calcium, sodium, and magnesium. Through a proprietary technology, it is given a potential of -700 millivolts. Typically, tap water has a potential of around +560 millivolts, and the greater the negative value, the stronger its ability to reverse skin oxidation. In other words, against oxidation, a major cause of skin aging, “Mineral Ore” generates a negative potential on the skin, energizing it and promoting turnover.

The next morning, a quick comb-through is all you need for styling, no product required.

This “Mineral Ore” is also incorporated into the shampoo and conditioner. A major challenge during development was the concentration in the shampoo. In an effort to enhance firmness and body, there were instances where too much was added, resulting in excessive lift at the roots (laughs)! Through repeated experiments with comma-unit concentrations, “Physical Science Electore Science Shampoo” was born. That’s why using this shampoo offers various benefits for the scalp. The negative potential of “Mineral Ore” helps to remove pore-clogging dirt and sebum, while replenishing the scalp with abundant minerals. Furthermore, it works in conjunction with ingredients like royal jelly extract, known for promoting blood circulation, and hydrolyzed silk, a moisturizing agent, to create a healthy scalp environment.

While hair itself is important, scalp care is now considered essential. That’s precisely why using “Physical Science Electore Shampoo,” which harnesses the power of “Mineral Ore” to combat scalp oxidation damage, is crucial. The rich lather thoroughly removes excess sebum from the scalp, leaving hair feeling lifted and buoyant from the roots. Following this, “Physical Science Electore Hair Treatment,” enriched with hyaluronic acid derivatives, amino acid derivatives, and plant-based oils, leaves the hair itself, down to the tips, feeling moist and supple.

<Shampoo>
Physical Science Electore Shampoo
Price | ¥3,360
Volume | 250mL

The next morning, a quick comb-through is all you need for styling, no product required. Even though it’s just the shampoo and treatment, you’ll feel as satisfied as if you’d had a head spa. Why not try balancing your hair’s electrical potential today?


A word from my hometown, Tosa!
“Yer scalp’s gettin’ oxidized from all the sebum and dirt, ya know. That’s why ya gotta fix yer electrical balance with shampoo. After usin’ it, my hair feels fluffy, which I really like. Hair loss and thinning ain’t just for other folks, ya know, truly.”

*Awarded for achieving a negative electrical potential on the scalp, aiming for increased hair firmness and body!
*****

<Conditioner>
Physical Science Electore Hair Treatment
Price | ¥3,360
Volume | 250g

Repairs hair damaged by perms, coloring, and aging from the inside, providing moisture and nutrients for smooth, manageable hair. Protects hair from heat from dryers and friction from brushing, preventing split ends and breakage.

TTI Elbeau
0120-8098-48
http://www.ellebeau.com/index.html