Naoko Kunitou | Cosme Shuran Week 52: HORUMODO Olive Kenkyujo White Pack EX
Beauty
February 9, 2015

Naoko Kunitou | Cosme Shuran Week 52: HORUMODO Olive Kenkyujo White Pack EX


Week 51: Hormode

It's quite unique. My heart races. I'm delighted with the results.


An at-home spa experience while you sleep: Hormode Olive Lab White Pack EX


<POINT OF THE WEEK>
Lately, I've been introducing a string of special care products. While I always say 'daily care is important,' I find myself drawn to items that show noticeable results quickly, and I must reflect on that. But! This item is exceptionally special, even among them. Its unique texture, the surprising state of the skin after application, and the smooth skin after washing in the morning – it's all quite enjoyable. Hormode Olive Lab's 'White Pack EX,' newly released on December 8th last year, made me think, 'Ah, so this is what they have!' The discovery itself was moving! It fulfills desires for 'hydration,' 'smoothness,' 'brightening,' and 'firming.'



Text by Naoko KunitomoPhoto by Jamandfix



“The surface looks dry, but the inside is moist.”


In my line of work, I try many cosmetics, and honestly, Hormode Olive Lab's 'White Pack EX' completely blew me away. It's quite unique. My heart races. I'm delighted with the results. Hearing all this, doesn't your imagination soar with anticipation? Yes, let it soar! It will certainly meet your expectations.

First, this is a pack that you apply directly to your skin. The method of use is crucial, so let's get this right.

Use it after washing your face at night, once your skin is prepped with toner. (It's better not to use oil-based serums or milky lotions, as they can halve the pack's effectiveness). Its most distinctive feature is the texture. Take an appropriate amount of the pack with a spatula or your finger and spread it onto your skin. It's a bit firm, but I was first impressed by how it spreads evenly and smoothly onto the skin. Apply it thickly enough that your skin color doesn't show through. It's okay if some parts are thicker than others!

And here's where your mindset becomes key. While the feeling of your skin tightening might make you think, 'This is good~,' the pack starts to dry almost immediately, making you quite nervous. After about 20 minutes, it looks like 'oil paint that has dried too much and started to peel off.' In other words, the surface becomes completely dry and cracked. But the basic method is to sleep with it on. Normally, I do my skincare routine after a bath, do some stretching, and then head to bed. When I sleep with a pack on, I tend to look in the mirror before bed, right? On the night I used this pack, I let out a soundless scream in front of the mirror, 'Gyaaa~!' Yes, me with a cracked face. I hesitated, thinking, 'No way, I'm supposed to sleep like this?' But I remembered the PR representative from Hormode Olive Lab saying, 'The surface looks dry, but the inside is moist, so it's okay!' and somehow managed to fall asleep.



Who knew such beautiful skin was hidden beneath this cracked 'shell'!


And then, the next morning, when I looked in the mirror, it had cracked even more finely, and I was on the verge of fainting! (Laughs and tears). However, as soon as I washed it off with lukewarm water, my skin started to feel smooth, and I thought, 'Wow, this is amazing.' The moment I rinsed it off, dried my face with a towel, and looked in the mirror, I thought, 'I did it!' My skin had become smooth and white, just like a peeled hard-boiled egg. Oh my, it's truly astonishing. Truly moving. Who knew such beautiful skin was hidden beneath that cracked 'shell'!

The secret lies in its ingredients. It contains Argireline and nano-emulsified Coenzyme Q10 for wrinkle care, Vitamin C derivative for whitening, isoflavones with a female hormone-like effect, and hyaluronic acid for moisture. Furthermore, it reportedly contains snail extract, which promotes skin cell regeneration, for the first time in Japan. And the unique texture that provides a firming sensation is thanks to silica. Silica pulls on the skin, smoothing out wrinkles. Indeed, while the surface cracking looks dramatic, the feeling of the skin tightening is incredibly welcome.

But even more than this firming sensation, the dramatic difference between the damaged skin surface and the smooth skin after rinsing is what truly stands out. In a way, this pack sends you to rock bottom only to stage a triumphant return. It's bound to create a moving story!

A word from my hometown, Tosa!
“Well now, what’s this? The surface is dry and cracked. But what? After washing, it becomes smooth? And the skin looks brighter too, so maybe I should try sleeping with it on just once.”

*Award for achieving smooth, 'hard-boiled egg' skin after rinsing off the dried-out pack!
*****








<Night Pack>
Hormode White Pack EX
Price | ¥7,980
Volume | 40g

Hormode Olive Lab was founded in 1966. The founder, Kiyoko Kasegawa, felt her own skin and hair deteriorating during menopause and consulted with a leading dermatologist of the time, obtaining permission for quasi-drug products. Their main product is 'Olive Gold,' a beauty oil containing estradiol (a female hormone-like substance) in natural olive oil. They have been developing and selling unique products for 44 years, long before olive oil and estradiol were familiar to Japanese people, and have many long-time users.




Hormode Olive Lab
Hormode Olive Lab0120-774-722
http://www.hormode.com/

On February 18th, it's 'MT Cosmetics MT Eye Concentrate.'
Stay tuned!