Hyper-Modern "Premium Edition"

The theme for tokyo lash bar's 2010 collection is the near future of Tokyo, aptly named "neo-tokyo odyssey." Whether gorgeously opulent, hyper-chic, or strikingly avant-garde and elegantly artistic, these false lashes transport you instantly to an ultimate dreamscape where everything is functionally designed. It's a solo journey into a future where self-expression, distinctly different from ordinary life, commands attention. This new world of false lashes, where reality and surreality intertwine, ignites the boundless creativity within.

First, the "Premium Edition," featuring three styles, will be exclusively available at Omotesando Hills, Isetan Shinjuku, and Hankyu Umeda Main Store. Their electric, metallic sheen evokes high-tech gear, a narrative that resonates with their inspiration from hyper-modern materials.

Neo Reflector
Price | ¥8,400
Inspired by architectural approaches, these mirror-ball-like lashes create a cyber-chic look with their three-dimensional design and striking radiance.

Neo Fringe
Price | ¥8,400
Designed to mimic psychedelic fringes, the Swarovski crystals adorning the tips sway with each blink, illuminating the eyes like tiny lights.

Neo Sparkle
Price | ¥8,400
Glitter layered over the lashes creates an elegant effect, emitting a diamond-like brilliance.
This graceful, captivating shimmer adds a multitude of expressions to the eyes.

Transformative "Statement Pieces"

The new statement pieces, available exclusively at Lash Bar and Lash Tower permanent counters, come in two styles. These include cute lashes that evoke a space-girl fantasy and glamorous lashes that offer endlessly changing looks.

Cosmic Chain
Price | ¥3,150
Crafted with the galaxy in mind, these lashes feature overlapping round motifs resembling linked moons, revealing a futuristic radiance with every blink.

Space Twist
Price | ¥2,310
The dynamic gold and delicate silver accents blend seamlessly or create dazzling highlights, offering a constantly shifting impression.

Introducing Long-Awaited Lower Lash Designs for Popular Partial Types!

Available at all stores, the new collection includes lashes that add natural volume and, by popular demand, partial designs specifically for lower lashes. These lashes, perfect for everyday wear, are poised to become new bestsellers.

Furthermore, responding to the desire for "more accessible and easier lash enjoyment," a new series, the simple and slim "s-line," makes its debut. At this price point for this quality, it's truly characteristic of shu uemura, the pioneer of false lashes. Perhaps it's time for those new to false lashes to try them?

Natural Volume 01
Price | ¥1,890
Made with extremely fine, soft hairs, these volume lashes are designed to beautifully replicate the natural randomness and texture of real lashes.

Partial Under 01
Price | ¥1,575
A partial design specifically for lower lashes. The slightly shorter lashes, woven in a crisscross pattern, add volume to the lower lash line more naturally.

s-line (2 styles)
S01 Slim Flare
Price | ¥1,050
A compact version of the existing flare type. So lightweight and natural-looking, you'll forget you're wearing them. Recommended for beginners.

S02 Slim Partial
Price | ¥1,050
A compact version of the highly popular partial soft cross. With three types of varying lengths included, you can create your desired balance anytime.

shu uemura
Tel. +81-3-6911-8560
www.shu-uemura.co.jp