Inhibiting the breakdown of elastic fibers, a major cause of wrinkle formation

As we age, wrinkles gradually begin to become noticeable. Once they appear, they are difficult to conceal. Unlike spots or dullness, they are hard to cover with makeup, and can even become more prominent when foundation is applied. Therefore, wrinkles should not be hidden but improved. Proper skincare is essential.

Fundamentally, wrinkles occur when internal enzymes change due to UV exposure and aging, causing the fibers within the skin to break or distort. These internal fibers include keratin in the epidermis, and elastin and collagen in the dermis. Among these, elastic fibers have a particularly significant impact on wrinkle formation. SOFINA has long focused on the mechanism where, with age, the amount of the "elastin-degrading enzyme, elastase, increases and its activity heightens, leading to a decrease in normal elastic fibers and the formation of wrinkles." This has led to the development of a wrinkle care serum that aims for a thorough approach to elastic fibers.

To enhance its ability to inhibit elastase activity, the "SOFINA beaute Rich Wrinkle Serum" newly incorporates a "Rich W Repair Extract," which combines the traditional Shouyou extract with a new ingredient, rice-derived peptide. This replaces degraded elastic fibers with "normal elastic fibers" and simultaneously increases their quantity, thereby restoring vibrant, bouncy firmness.

The rich gel cream spreads easily and blends exceptionally well with the skin. It delivers its active ingredients to the deepest layer of the stratum corneum while smoothly enveloping the skin in a veil of moisture. Of course, its effects last throughout the day. You can enjoy firm, youthful-looking skin at any time, without worrying about the loss of firmness due to dryness during the day.


Kao SOFINA
Tel. 03-5630-5040
www.sofina.co.jp