La Prairie | Launches a "new eye treatment" that creates supple firmness.
La Prairie
Addressing the eye area, diminished by aging
La Prairie Launches New Eye Treatment for Supple Firmness
La Prairie, renowned for its eye treatments, has introduced another new item. This is a serum that fills in wrinkles and fine lines, signs of aging around the eyes, from the outside and replenishes moisture from within. It will be released on Tuesday, June 1st.
By Harumi Someya
The eye area is the most telling part of the skin's condition and age
When comparing photos of myself from the past with the present, the eye area is where I notice the most change. Of course, there are wrinkles, but what concerns me more is the lack of vitality. The skin lacks elasticity, giving the entire eye area a sunken appearance.
The skin around the eyes is extremely thin. It's said to be about one-fourth the thickness of the rest of the face. Therefore, it's prone to dryness, and if there's poor circulation or an imbalance of moisture, it quickly manifests as wrinkles, puffiness, and dark circles. Furthermore, because it has less fat and fewer sebaceous glands to maintain firmness, it loses elasticity more easily than other parts of the face. It is truly a delicate area. I am reminded once again that it is the part where the skin's overall condition and age are most apparent.
That's why it cannot be neglected. The ideal is a supple and firm eye area. I want to achieve this through daily care, without resorting to cosmetic procedures. This is where La Prairie's new eye care, 'AG Eye Line Filler,' comes in.
Approaching Wrinkles, Fine Lines, and Sagging from Both Inside and Outside the Skin
'AG Eye Line Filler' is an eye serum specifically designed to address wrinkles, fine lines, and sagging – the signs of aging in the eye area – by approaching them from both the inside and outside of the skin. It not only provides immediate visible improvement but is also an item that aims for a supple and firm eye area with continued use.
There are three approaches to achieving supple eyes. First, 'firmness.' Several types of silicone-based films fill in lines, smoothing the skin and creating a look where fine lines and wrinkles are less noticeable through a light-diffusing effect. Second, 'skin structure.' Several types of peptides and herbal extracts, also used in Ayurveda, are delivered into the skin to work on depleted cells, restoring firmness. Third, 'moisture.' Marine fermentation ingredients and yeast fermentation ingredients, among others, replenish the skin with moisture, creating a state where wrinkles and fine lines are less apparent.
Additionally, it contains La Prairie's proprietary skin-activating ingredient, 'Cellular Complex,' and 'Acai,' a fruit known for its high antioxidant properties, as protective ingredients. It gently protects the delicate eye area, which is susceptible to external damage, and maintains healthy skin condition.
A small amount spreads smoothly and adheres perfectly. Its light texture makes it suitable for use before makeup. Reapplication during the day for touch-ups is also recommended.

Eye Serum
AG Eye Line Filler
Price | ¥14,700
Volume | 15mL
A serum that instantly addresses wrinkles and fine lines, leaving the eye area plump and smooth. Silicone-based films cover the skin's surface, while the synergistic effects of moisturizing and active ingredients work from both the inside and outside to create a hydrated, firm eye area.
The Perfect Partner to Use with AG Eye Line Filler
AG Eye Line Filler can also be used with other eye treatments. We particularly recommend 'Cellular Intervention Eye Cream.' This multi-functional daytime eye cream, which provides sun protection, hydration, and anti-aging benefits, is the perfect partner to use with AG Eye Line Filler.

Multi-functional Daytime Eye Cream
Cellular Intervention Eye Cream
SPF15・PA++
Price | ¥18,900
Volume | 15g
A multi-functional eye cream that works at every stage to protect, repair, and maintain the delicate eye area, which is prone to damage. It protects the skin from UV damage, prevents dryness, and imparts a fresh appearance. It also addresses aging processes such as glycation occurring within the skin.
La Prairie
0120-223-887
www.laprairie.com/jp