Beauty
January 26, 2015
PAUL & JOE BEAUTE│Introducing an Orange Serum for a Firm, Lifted Feel
PAUL & JOE BEAUTE│PAUL & JOE
Comfortably absorbed. Lasting hydration.
An orange serum that brings firm, lifted skin.
Melting into the skin and providing lasting moisture, this serum harnesses the power of oranges to satisfy both skin and spirit. It launches on October 1st (Friday), alongside an eye care set designed for morning and night use.
By Harumi Someya
Natural ingredients that retain moisture and enhance radiance.
While "orange oil" is known for its cleansing properties, it also boasts high-level moisturizing capabilities. It's a natural ingredient that softens the skin, retains moisture, and enhances radiance. The aromatherapy effect is also significant; its sweet, refreshing scent brightens the mood with every use.
This "Treatment Serum" is packed with the gentle goodness of oranges. Combined with the relaxing and refreshing aroma of "orange flower water," it delivers a blissful skincare experience. It also features natural ingredients like "honey," known for smoothing the skin, and "organic rosemary extract," said to have high moisturizing and antioxidant properties, to address dry, concerned skin. It instantly guides the skin towards a dewy, refined, and hydrated state.
The comfortable texture that melts into the skin is also a benefit of the orange oil. Combined with oleic acid derivatives, which are excellent for skin compatibility, and organic olive oil, it's formulated into extremely small "emollient capsules" to ensure speedy penetration of moisturizing ingredients. The result is skin that feels plump and resilient from within, smooth to the touch. Everything about it is simply comfortable. Grateful for the gentle yet powerful gifts of the orange!
<Serum>
Treatment Serum
Price│¥5,250
Volume│40mL
A hydrating serum packed with the essence of oranges. The carefully selected natural plant ingredients provide lasting moisture, leading to skin that appears free from fine lines.
If you want to try the Treatment Serum, now is the perfect time with this special limited-edition kit!
<Limited Edition Kit>
Moisture Treatment Kit
Price│¥5,250 (Limited quantity available)
Contents│4 items total
Treatment Serum 40mL (Full size)
Cleansing Milk N 25mL (Miniature bottle)
Moisture Lotion N 25mL (Miniature bottle)
Original drawstring pouch (Approx. 170mm x 23mm)
The positive power of oranges also works on the eye area.
For a refreshed eye area in the morning and a hydrated one at night, PAUL & JOE BEAUTE introduces the "Eye Treatment Duo," an eye care set designed for distinct morning and evening use.
The "Treatment Eye Gel" in a tube offers a cooling, orange jelly-like sensation that feels pleasant in the morning. Its characteristic refreshing texture is perfect for active daytime use. Natural moisturizing ingredients like "orange juice" and "organic calendula extract," known for their moisturizing and astringent effects, along with "arnica extract," said to promote blood circulation, help with puffiness and dark circles. Gently massaging it in leads to a visibly firmed and refreshed eye area.
Next, for nighttime use, is the "Treatment Eye Cream." Its rich texture ensures moisture is retained throughout the night, resulting in plump, firm-looking eyes. In addition to orange oil, it's luxuriously formulated with potent moisturizing ingredients such as "sodium acetylated hyaluronate," "almond oil," and "meadowfoam oil." This rich cream, reminiscent of orange Bavarian cream, spreads smoothly, delivering abundant moisture to tired eye areas.
<Eye Gel & Cream>
Eye Treatment Duo
Price│¥5,250 (Set of 2)
Treatment Eye Gel 20g
Morning eye gel that leads to refreshed, brighter eyes.
Treatment Eye Cream (Night use) 22g
Night eye cream that provides abundant moisture to tired eye areas.
PAUL & JOE BEAUTE
www.paul-joe-beaute.com


