COCO NOIR: A Baroque Nighttime Scent

Chanel's exclusive perfumer, Jacques Polge, sought to create a fragrance that evoked "elegance beginning and ending in Venice," and the essence of nighttime.

COCO, launched in 1984, was an oriental note composed of woody, balsamic, floral, spicy, and fruity elements. COCO MADEMOISELLE, released in 2001, was a fresh oriental that expressed the richness of its predecessor in a lighter, airier manner, with prominent floral and fruity notes. The new fragrance in this olfactory lineage is COCO NOIR.

The scent of COCO NOIR invites you on a journey to Venice, tracing the footsteps of Mademoiselle Chanel.──.





Mademoiselle Chanel arrived in Venice when she was heartbroken by the death of her lifelong love, Boy Capel. Yet, she eventually turned her gaze to the city. The vibrant colors and glittering gold that filled the streets, her preferred simple palette, the arabesques of Baroque style, and the clean lines she favored – she contrasted them all, and the Venetian night came to define her aesthetic.

The moon and stars of Venice are beautiful because they transform as they are reflected in the sky and water; for a woman to be captivating, she must be both radiant and mysterious.──Thus, she learned the equation of darkness and radiance, and of luxury and restraint.

From her journey through Oriental Venice, she gained an appreciation for Byzantine art, a sense of beauty, and the conviction that even if she lost everything, she could never lose herself.

The new fragrance, COCO NOIR, offers a sophisticated blend with a rich diffusion of woody and musky base notes. The top notes open with the freshness of pink pepper and grapefruit, leading into an elegant heart of jasmine, rose, and narcissus, which then transitions into the base notes. This luminous oriental, where each element emerges with captivating allure and envelops the wearer, is truly distinctive.

A fragrance for the modern woman who chooses individuality over bland conformity, inner charm over ostentatious display, and essential luxury over superficial extravagance. We eagerly await its release on Friday, September 14th.