Beauty
February 20, 2015
shu uemura | Introducing a Cleansing Oil for Supremely Moist, Exquisite Skin
shu uemura
Formulated with eight precious botanical oils
Introducing a cleansing oil that leaves skin exquisitely soft
From shu uemura, a brand that champions the wonders of cleansing oil, comes their ultimate creation. The goal: superior cleansing power and a texture that delights the skin. This cleansing oil, delivering a rich finish, launches on June 19 (Tuesday).
Text by SOMEYA Harumi
Shea butter oil: the final touch for a cashmere texture
“To create a cleansing oil with a cashmere-like lightness and softness, leaving skin exquisitely refined after cleansing.”—The ultimate cleansing oil envisioned by founder Mr. Shu Uemura has finally been perfected this summer, following nearly a decade of research and development.
To achieve a formula that offers high cleansing power while pampering the skin with every wash, the "Ultimate 8 Sublime Beauty Cleansing Oil" is infused with eight botanical oils and ceramides. Among the carefully selected ingredients are "Camellia Oil," rich in oleic acid and omega 6.9 fatty acids, also used as a beauty oil; "Jojoba Oil," which moisturizes the skin and leaves it supple and resilient; and "Ginger Root Oil," known for its potential to improve blood circulation. Notably, "Shea Butter Oil" is newly incorporated. Believed to strengthen the skin's natural barrier function and protect it from external stressors, shea butter oil's light yet luxurious feel made it the perfect final touch for the cashmere texture.
Cleansing power is enhanced through cutting-edge technology. The proprietary "Ultimate 8 Cleansing System" delivers the ideal cleansing experience, effortlessly removing waterproof mascara while preserving essential moisture. It also features "Wet Hand Technology," resolving the common dilemma of being unable to use oil cleansers with wet hands. This innovation ensures convenience, even when hands are damp.
Left / 150mL, Right / 450mL
The fragrance, of course, is also meticulously crafted. As the oil is dispensed into the palm and massaged onto the face, an aromatic floral-herbal scent unfolds, allowing both skin and mind to relax. Truly a pinnacle product. Indulge in a supreme cleansing moment with this exquisite cleansing oil!
＜Cleansing Oil＞
Ultimate 8 Sublime Beauty Cleansing Oil
Price | ¥4,410 (150mL), ¥12,075 (450mL)
November 2012: shu uemura × Karl Lagerfeld
Collaboration "Christmas Collection" to be released!
Mr. Karl Lagerfeld has used shu uemura eyeshadows for his fashion sketches for 20 years. "I design using shu uemura's makeup items because there is nothing else that can express such beautiful colors," says Mr. Karl Lagerfeld.
This Christmas 2012, "Karl Lagerfeld for shu uemura" is born from over 20 years of deep friendship and mutual respect between two talents from the worlds of fashion and beauty.
For the Christmas Collection 2012, Lagerfeld himself designed everything from the packaging to the color selection, as an homage to shu uemura and the late Mr. Shu Uemura. Furthermore, the campaign visuals are also captured through his lens.
shu uemura
Tel. 03-6911-8560
www.shu-uemura.co.jp