BVLGARI | Top Creators Discuss the Allure of "Bulgari Bulgari"
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BVLGARI | Top Creators Discuss the Allure of "Bulgari Bulgari"

With Bulgari's logo twice engraved on the bezel, the "Bulgari Bulgari" has been loved by celebrities and people worldwide since its birth in 1977, thanks to its simple yet powerful design. This year, marking approximately 40 years since its creation, it has been completely renewed with the first-ever in-house movement. ¥1,207,500 (left: SS & 18KPG case), ¥661,500 (right: SS case)
During the Roman Empire, emperors who wielded immense power created coins bearing their likeness and name to assert their authority. The emperor was the empire itself, and the currency was the ultimate proof of that.
A rare digital watch with the "BVLGARI ROMA" logo on the front of its gold case. Its style, incorporating 1970s trends like the strap made of natural hemp cord, remains fresh and captivating today.
At the "Bulgari Bulgari" exhibition held in Omotesando, a diverse range of models reflecting the trends of each era were displayed, including a digital model gifted in 1975 (center), the first model from 1977 (right), and a pocket watch from 1989 (left).
The first model, launched in 1977, can be considered the direct ancestor of the Bulgari Bulgari watch. It was a simple two-hand watch with a manual-winding movement. The gold case has a diameter of 30mm and features a black enamel dial.
The Bulgari Bulgari chain-type pocket watch, introduced in 1989. It features a slim quartz movement within a 39mm 18K yellow gold case.
The "Bulgari Bulgari" exhibition, which explored the history and allure of this iconic watch through precious archival pieces, was held from July 3rd (Wednesday) to July 15th (Monday, holiday) at the "Bulgari Omotesando Twin Shop."
At the "Bulgari Omotesando Twin Shop," where the "Bulgari Bulgari" exhibition was held, historical advertising visuals from the era were also displayed alongside the watch collection.
A limited collection of "Bulgari Bulgari" sold exclusively at 33 directly managed stores worldwide in 1993.
Precious archives were exhibited, including a rare collection from 1975, a 20th-anniversary model, and a skeleton model.
The "Bulgari Bulgari 20th Anniversary Edition" was a limited model released to commemorate the 20th anniversary of the first "Bulgari Bulgari" watch made available to the public.
Launched in 1996 as Bulgari's first full-fledged mechanical skeleton watch, the "Bulgari Bulgari" featured an 18K yellow gold case, showcasing the beautifully intricate movement.
Following the skeleton "Bulgari Bulgari" in an 18K yellow gold case introduced in 1996, this is the 18K white gold model that appeared in 1998.
Three "Bulgari Bulgari" models introduced in the 1990s.
Launched in 1991, this model features a quartz movement in a 26mm 18K yellow gold case. It is a dazzling piece with a beautiful pavé diamond dial.
A 1995 "Bulgari Bulgari" with an 18K yellow gold case measuring 33mm in diameter, set with diamonds.
In 1996, platinum cases were adopted for the "Bulgari Bulgari" watch collection for the first time.
A message from the late Andy Warhol, a master of the Pop Art movement, to Bulgari.
"Stop Think Give," Bulgari's global charity program, was featured at the venue. Its aim is to provide educational opportunities to children affected by conflict.
"La belle société" by René Magritte, which greatly influenced Bulgari's "Dream" advertising campaign in the 1980s.
Messages dedicated to "Bulgari Bulgari" were also exhibited, including those from Nicola Bulgari, musician Sting, and novelist Ryu Murakami.
The "Bulgari Bulgari" has evolved over time, with various models introduced, including perpetual calendars and GMT functions.
At the venue of the "Bulgari Bulgari" exhibition held at the "Bulgari Omotesando Twin Shop."
The "Bulgari Bulgari" exhibition, where precious archival collections and new creations were gathered under one roof.
With Bulgari's logo twice engraved on the bezel, the "Bulgari Bulgari" has been loved by celebrities and people worldwide since its birth in 1977, thanks to its simple yet powerful design. This year, marking approximately 40 years since its creation, it has been completely renewed with the first-ever in-house movement. ¥1,207,500 (left: SS & 18KPG case), ¥661,500 (right: SS case)
With Bulgari's logo twice engraved on the bezel, the "Bulgari Bulgari" has been loved by celebrities and people worldwide since its birth in 1977, thanks to its simple yet powerful design. This year, marking approximately 40 years since its creation, it has been completely renewed with the first-ever in-house movement. ¥1,207,500 (left: SS & 18KPG case), ¥661,500 (right: SS case)
With Bulgari's logo twice engraved on the bezel, the "Bulgari Bulgari" has been loved by celebrities and people worldwide since its birth in 1977, thanks to its simple yet powerful design. This year, marking approximately 40 years since its creation, it has been completely renewed with the first-ever in-house movement. ¥1,207,500 (left: SS & 18KPG case), ¥661,500 (right: SS case)
With Bulgari's logo twice engraved on the bezel, the "Bulgari Bulgari" has been loved by celebrities and people worldwide since its birth in 1977, thanks to its simple yet powerful design. This year, marking approximately 40 years since its creation, it has been completely renewed with the first-ever in-house movement. ¥1,207,500 (left: SS & 18KPG case), ¥661,500 (right: SS case)
The new "Bulgari Bulgari," which underwent a full model change at this year's Baselworld.
The in-house automatic movement "Caliber BVL191" used in the new "Bulgari Bulgari."
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BVLGARI | Top Creators on the Appeal of "Bulgari Bulgari"

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