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idea by SOSU | Four Recommended Styles for This Winter, Overflowing with Individuality: Gallery
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idea by SOSU | Four Recommended Styles for This Winter, Overflowing with Individuality: Gallery

<strong>idea by SOSU</strong>　Discover your true self with these 'me-centric' mixed coordinate styles for winter.<br />"idea by SOSU," a unique, appointment-only select shop in Tokyo's fashion scene, offers styles that truly stand out. We asked director Noe Okamoto for her recommended styles and items this winter.
<strong>idea by SOSU</strong>　Acne, the Swedish brand that has rapidly grown with its fresh designs and balanced pricing. Renowned for its signature denim and silhouettes that quickly capture the zeitgeist, the brand excels in its use of proportions. This coordinate features oversized denim paired with a uniquely meshed shirt. "This season's trendy boxy coat is elevated by these oversized, yet tailored, denim trousers, creating a distinctly elegant impression." (Prices on the next page)
<strong>idea by SOSU</strong>　From left: Coat ¥178,500 (Chloé), Shoulder bag ¥69,300, Boots ¥108,150 (both Balenciaga), Bottoms ¥42,000, Shirt ¥19,950 (both Acne)
<strong>idea by SOSU</strong>　Alaïa, which created a major movement in the 1980s with its body-conscious wear. The brand remains renowned for designs that beautifully accentuate the female form. "This coat appears classic at first glance, but its exquisite back cut and the fit at the shoulders and waist create a silhouette unlike any other. Its true charm is revealed when you try it on. The Chloé shirt worn underneath is also featured in their advertising. It pairs effortlessly with denim for a casual yet elegant look, and also serves as a chic top when combined with a feminine coat like this." (Prices on the next page)
<strong>idea by SOSU</strong>　From left: Boots ¥136,500 (Alaïa), Shirt ¥145,950 (Chloé), Coat ¥372,750 (Alaïa), Bag ¥186,900 (Balenciaga)
<strong>idea by SOSU</strong>　Alaïa is arguably unmatched when it comes to making the female form look beautiful and glamorous. "We've stocked signature Alaïa pieces from the pre-collection, such as knitwear and jersey dresses (which have already sold out), and a selection of deep navy items from the main collection. Although expensive, customers who try them on have a very high purchase rate. Even those who initially hesitate due to the price often find themselves buying after experiencing the distinct difference in silhouette upon trying them on. We highly recommend experiencing the brand for yourself." From left: Cardigan ¥94,500, Knit pullover ¥171,150, Tote bag ¥210,000 (all Alaïa)
<strong>idea by SOSU</strong>　Paco Rabanne, founded in the 1960s, was a leader in the haute couture and fashion scene alongside Yves Saint Laurent, Pierre Cardin, and Courrèges. Known for its modern, futuristic designs, the brand continues to present beautiful, minimalist collections that leverage its signature style. "The silhouette of this dress when worn is exceptional! We highly recommend trying it on. It's perfect for occasions like Christmas. The CO outerwear draped over it is a short coat with woven fur, offering volume and lightness for comfortable wear." (Prices on the next page)
<strong>idea by SOSU</strong>　From left: Clutch bag ¥42,000 (Paco Rabanne), Boots ¥108,150 (Balenciaga), Fur coat ¥171,000 (CO), Dress ¥223,650 (Paco Rabanne)
<strong>idea by SOSU</strong>　Simone Rocha, daughter of fashion designer John Rocha, is considered one of the most talked-about designers in London today. "Her designs are characterized by romantic elements like lace, tulle, and ruffles. What's remarkable is how she uses these decorative elements with advanced techniques to create wearable pieces. The theme for this styling is 'Soft Biker.' Pairing Simone's girlish top with Mihara Yasuhiro's biker denim allows for a sophisticated mixed coordinate look." (Prices on the next page)
<strong>idea by SOSU</strong>　From left: Gloves ¥37,800 (Mame), Bottoms ¥33,600 (Mihara Yasuhiro), Top ¥72,450, Collar ¥21,000 (both Simone Rocha), Clutch bag ¥42,000 (Mame)
<strong>idea by SOSU</strong>　This season, fashionistas worldwide are embracing vibrant vermilion. "idea by SOSU" offers bright red items that can instantly lift your mood. Alongside red, blue is another color to welcome into your wardrobe this season. "Blue has been a key accent for styling for several seasons now and will undoubtedly continue to be popular this year. Since many clothing items come in pale tones or subdued colors, why not incorporate blue accessories as points of interest or to add definition to chic, minimalist outerwear like this coat?" From left: Clutch bag ¥90,300, Skirt ¥98,700 (both Balenciaga), Chain bag ¥168,000, Handbag ¥107,100, Clutch bag ¥42,000, Coat ¥236,250 (all Paco Rabanne)

idea by SOSU | Gallery: 4 Recommended Styles for Winter, Full of Individuality

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