BMW i. BORN ELECTRIC TOUR Held | BMW
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BMW i. BORN ELECTRIC TOUR Held | BMW

<strong>BMW i8 Concept</strong><br />(Front row, from left) Hideki Maruyama, BMW Group Japan Project BMW i Director; Yusuke Iseya, Representative of REBIRTH PROJECT; Alain Harris, BMW Group Japan President & CEO. (Back row, from left) Dr. Maximilian Kölner, BMW i Sales & Marketing Director, BMW AG; Kai Langer, BMW i Senior Exterior Designer, BMW AG.
<strong>BMW i8 Concept</strong><br />(Front row, from left) Hideki Maruyama, BMW Group Japan Project BMW i Director; Yusuke Iseya, Representative of REBIRTH PROJECT; Alain Harris, BMW Group Japan President & CEO. (Back row, from left) Dr. Maximilian Kölner, BMW i Sales & Marketing Director, BMW AG; Kai Langer, BMW i Senior Exterior Designer, BMW AG.
<strong>BMW i8 Concept</strong><br />Dr. Maximilian Kölner, BMW i Sales & Marketing Director, BMW AG, discussed BMW i's basic strategy.
<strong>BMW i8 Concept</strong><br />Alain Harris, BMW Group Japan President & CEO.
<strong>BMW i8 Concept</strong><br />Kai Langer, BMW i Senior Exterior Designer.
<strong>BMW i8 Concept</strong><br />Kai Langer, BMW i Senior Exterior Designer.
<strong>BMW i8 Concept</strong><br />Kai Langer, BMW i Senior Exterior Designer.
<strong>BMW i8 Concept</strong><br />Kai Langer, BMW i Senior Exterior Designer.
<strong>BMW i8 Concept</strong><br />Yusuke Iseya, Representative of REBIRTH PROJECT.
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong><br />According to Kai Langer, laser lights are more ecological than LEDs.
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong><br />The exhibition is held at the observation deck on the 52nd floor of Roppongi Hills. You can see BMW's vision of the future while looking down on present-day Tokyo.
<strong>BMW i8 Concept</strong>
<strong>BMW i8 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong>
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i3 Concept</strong><br />The display of the carbon-structured passenger cell 'Life Module' and the aluminum lower unit 'Drive Module' is a first in Japan.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />The venue also features exhibits on the environment surrounding the vehicles, not just the vehicles themselves. The panel in the photo relates to power supply.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />The i3 achieves weight reduction through extensive use of carbon.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />A corner where you can experience the hardness and weight of iron, aluminum, and carbon materials.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />BMW i is a concept that encompasses not only the car but also the surrounding infrastructure and services. Here, examples of services are introduced using a tablet.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />Products from REBIRTH PROJECT, our partner in Japan, are also on display.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />Products from REBIRTH PROJECT, our partner in Japan, are also on display.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />'Airbag Bag' made from recycled airbags.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />'Airbag Bag' made from recycled airbags.
<strong>BMW i. BORN ELECTRIC TOUR.</strong><br />The artwork 'Twelve Panels of Flowers and Falling Corpses' by teamLab is also exhibited.
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BMW i. BORN ELECTRIC TOUR Held | BMW

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