Paris and Lacoste: To the Source of Sportive Elegance (2) | LACOSTE Gallery
Gallery
June 14, 2015

Paris and Lacoste: To the Source of Sportive Elegance (2) | LACOSTE Gallery

Mr. Licht poses with the beautiful red clay court and a nearly full stadium in the background.
Mr. Licht looks up at the "Suzanne Lenglen" court, located at the front of the main street. The beautiful stadium architecture is also unique to Roland Garros.
The Lacoste crocodile logo is placed next to the court number. This sign can be seen everywhere in the venue, not just on the court.
The majestic "Suzanne Lenglen" court. A large screen is installed at the entrance, allowing spectators to check the matches happening on the court and other venues simultaneously from outside.
Mr. Licht enjoys his first elegant French Open from the box seats reserved for Lacoste personnel. He can hardly hide his excitement at the powerful matches.
All umpires, referees, and linesmen at the French Open wear uniforms with the Lacoste logo. Their elegant and sophisticated style sets them apart from other Grand Slam tournaments and has become a signature of Roland Garros.
Jérémy Chardy, a popular French player. Despite his considerable skill, he narrowly lost to the world No. 3, Andy Murray, even with enthusiastic support. He is a Lacoste contracted player.
Lacoste's TV commercial, also shown on screens within the venue. "LIFE IS A BEAUTIFUL SPORT" is a tagline that vividly conveys Lacoste's worldview.
Official Roland Garros tennis balls with the logo. Surprisingly, balls used in actual games, complete with red clay stains, are available for purchase at the venue's boutique. They make for a great souvenir.
"Clay King" Rafael Nadal was defeated by world No. 1 Novak Djokovic in the quarterfinals. On this day, he demonstrated his superior class against Jack Sock of the United States.
The history of Roland Garros is depicted in a timeline on the walls of the "Roland Garros Tennis Museum" hallway.
The racket, a symbol of tennis and closely linked to the sport's advancement, is displayed. Vintage rackets, which have shared the joys and sorrows of legendary players, line the window beside the stairs at the "Roland Garros Tennis Museum."
A section displaying various tennis wear and polo shirts that Lacoste has produced. The sheer volume of Lacoste items highlights their significance. These are valuable materials that offer a glimpse into the fashion and designs of the era.
The white blazer with the "crocodile" embroidery, said to have been first worn by René Lacoste during the Davis Cup in 1926. The crocodile design was created by his friend, Robert George.
Polo shirts printed with graphics by Karl Lagerfeld (left) and Richard Phillips (right). Both are masterpieces, art pieces born from collaborations with the visual magazine "VISIONAIRE."
An artistic polo shirt by the master fashion designer Karl Lagerfeld.
The Lacoste "L34" sneakers, popular for their refreshing green, white, and red color scheme, are from the 2008 collection.
To commemorate Lacoste's 80th anniversary, Hermès created this racket bag using generous amounts of the finest crocodile leather. It is the ultimate masterpiece, blending Lacoste's signature playfulness with Hermès' supreme craftsmanship.
The "Coupe des Mousquetaires," awarded to the French Open men's singles champion, is crafted by Mellerio dits Meller, a Parisian jeweler founded in 1613 with over 400 years of history.
In front of the giant tournament board set up before the main entrance. The results of matches, including qualifiers, and the progression of players are clearly visible.
The Lacoste salon, located in the "Village," an area restricted to sponsors and their guests.
Newspaper articles sensationally reporting on memorable French Open matches, evoking the shock and excitement of the past.
The salon is adorned with photos of players who have graced Lacoste's history, creating a simple, modern, and sophisticated space for adults.
Mr. Licht with Jean-Louis Duram, Lacoste's representative for Asia-Pacific and host of the party.
In front of the "Village" wall, inspired by the red clay of the French Open courts. The minimalist design, featuring only raised and lowered surfaces including the Roland Garros logo, is exceptionally elegant.

Paris and Lacoste: To the Origins of Sportive Elegance (2) | LACOSTE Gallery

Back to Article