Lexus Exhibition Pieces from Milan Salone Displayed at "INTERSECT BY LEXUS" in Minami-Aoyama | Lexus Gallery
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May 19, 2015

Lexus Exhibition Pieces from Milan Salone Displayed at "INTERSECT BY LEXUS" in Minami-Aoyama | Lexus Gallery

Sense-Wear, the Grand Prix winner of LEXUS DESIGN AWARD 2015
The two people from the caravan of "Sense-Wear," the Grand Prix winner of LEXUS DESIGN AWARD 2015
Zone 2, "EXPLORING THE SENSES," displayed the award-winning works from LEXUS DESIGN AWARD 2015
Work title: "ANIMAL MASKS"
"Animal Masks" offers a new perceptual experience using digital devices to explore how dolphins, snakes, and giraffes see the world.
Work title: "ANIMAL MASKS"
Work title: "ANIMAL MASKS"
Work title: "ANIMAL MASKS"
Work title: "ANIMAL MASKS"
"Diomedeidae" is a mobile that emits light in response to stimuli like wind, created by Daiki Nakamori and two Italians.
Work title: "Diomedeidae"
Work title: "Diomedeidae"
Work title: "Diomedeidae"
Work title: "Diomedeidae"
Work title: "LUZ"
Work title: "LUZ"
Work title: "LUZ"
Work title: "LUZ"
Award winners of LEXUS DESIGN AWARD 2015 and their mentors gathered
In the exhibition for Zone 1, "NEW INSIGHT IN CAR DESIGN," the Lexus LF-SA concept model is surrounded by convex mirrors.
In the exhibition for Zone 1, "NEW INSIGHT IN CAR DESIGN," the Lexus LF-SA concept model is surrounded by convex mirrors.
Zone 1: "NEW INSIGHT IN CAR DESIGN"
Zone 1: "NEW INSIGHT IN CAR DESIGN"
In Zone 3, Scene 1, a space filled with light particles and the sound of rain, visitors experience "Raindrops" that burst in the mouth.
In Zone 3, "EXPERIENCING THE SENSES," the set made of natural wood by Philippe Nigro is used, with Nigro stating that the reverse side is also part of the design.
Zone 3, Scene 2, evokes the feeling of entering a tree trunk, where one can hear their own voice echo in silence.
In Zone 3, Scene 2, one tastes "Tree Life," which evokes the feeling of new greenery.
Chef Yoneida reportedly struggled to capture the taste and aroma of wood for "Tree Life" (which contains kiwi puree, matcha, and vodka within cacao butter).
Zone 3, Scene 3, is a dark room representing space, where visitors sit at a circular table with an image of Earth projected onto it.
"Salad of the Earth," one of Chef Yoneda's signature dishes, uses over 30 types of vegetables to represent the sky, clouds, and land.
"LEXUS - A JOURNEY OF THE SENSES," which welcomed 50,000 visitors over five days, received the "Best Entertaining Award" at the official competition, "Milano Design Award Competition."
Upon leaving the venue, visitors further experience the space created by Philippe Nigro.
From left: Philippe Nigro, who handled the spatial design; Tsuneo Fukui, President of Lexus International; and Hajime Yoneda of "Hajime," who was in charge of the taste.
Work title: "Leather?"
Work title: "Leather?"
Work title: "Leather?"
Work title: "Leather?"
Work title: "Leather?"
Work title: "yamaori taniori tent"
Work title: "yamaori taniori tent"
Work title: "yamaori taniori tent"
Work title: "yamaori taniori tent"
Work title: "yamaori taniori tent"
Work title: "Embodiment of Fractal"
Work title: "Embodiment of Fractal"
Work title: "Embodiment of Fractal"
Work title: "Braille Reader"
Work title: "Braille Reader"
Work title: "Braille Reader"
Work title: "Braille Reader"
Work title: "note, Mnemonic Note"
note, Mnemonic Note
note, Mnemonic Note
note, Mnemonic Note
note, Mnemonic Note
Work title: "INSTAMP"
Work title: "INSTAMP"
Work title: "INSTAMP"
Work title: "INSTAMP"
Work title: "INSTAMP"
Work title: "Here Comes the Sun"
Work title: "Here Comes the Sun"
Work title: "Here Comes the Sun"
Work title: "Here Comes the Sun"
Work title: "Here Comes the Sun"
Work title: ">crosswalk<"
Work title: ">crosswalk<"
Work title: ">crosswalk<"
Work title: ">crosswalk<"
Work title: ">crosswalk<"
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Lexus Exhibits Milan Salone Creations at "INTERSECT BY LEXUS" in Minami-Aoyama | Lexus Gallery

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