From Philadelphia, USA: Watches crafted from natural materials like wood and botanicals by Analog Watch Co.

Analog Watch Co.

The collection from Analog Watch Co., a brand based in Philadelphia, USA, that crafts watches from natural materials like wood and botanicals, is now available in Japan.

Text by OZAKI Sayaka

Minimalist Watches Crafted from Natural Materials Evoke the Wonders of Nature

Analog Watch Co. is a brand based in Philadelphia, USA, that creates watches and accessories using natural materials such as wood, stone, flowers, and leather. Their products, born from a concept of "creating wearable art with natural materials and unique design, where that art connects people," not only showcase excellent design but also strongly reflect an awareness of environmental issues and sustainability. This has earned them high praise and led to their products being carried in museum shops such as the Guggenheim, J. Paul Getty Museum, Smithsonian, and National Gallery of Art.

Among the watch collections now available in Japan, the "Carpenter Collection," featuring natural wood and leather for both the case and strap, and the "Botanist Collection," with resin cases containing preserved flowers, are particularly noteworthy. Both are unisex designs, employing materials and aesthetics that allow the wearer to feel close to nature.

The "Carpenter Collection" utilizes not only leather but also, for the first time in the world, soft wooden straps. While offering beautiful designs that highlight the natural wood, it also achieves environmental consideration with a biodegradability rate exceeding 80 percent. The "Botanist Collection" features gypsophila, forget-me-nots, and mosses encased in resin, creating a lightweight design that accentuates the beauty of the flora. The straps are easily interchangeable and can be selected from three colors: black, white, or cream.

A portion of the watch sales is donated by Analog Watch Co. to environmental conservation organizations. The brand's concept of expressing the beauty of nature through simple design, allowing wearers to express their lifestyle, is certainly worth noting.