MINASE is a watch brand born from the advanced tooling technology developed by KYOWA. Its defining characteristic lies in cutting and polishing techniques that maximize the precision and beauty of metal. MINASE watches possess a unique three-dimensional design unlike conventional timepieces, with intricate areas polished to a finish unreachable by standard buffing machines. This allows MINASE to create watches that blend forward-thinking design with artistry, exuding a presence unmatched by mass-produced watches.

While the creation process demands immense passion, time, and meticulous effort, resulting in a complexity unsuited for mass production, this very intricacy is MINASE's strength. The brand is already highly regarded by watch enthusiasts worldwide.

The M Series, symbolized by the 'M' for Master Craft, aims to create timepieces that will be cherished for a century. The M3 model, in particular, marks a significant milestone as the first model produced since MINASE established its full-scale manufacturing line as a watchmaker.

The design concept for the M3 is to "eliminate all excess to create profound beauty." Alongside the newly introduced Yuki-Hira (snowfield) dial, this model, with its simple yet deeply captivating appeal, is also available with embossed dials (in three colors) and sunray dials (in three colors), allowing users to select a dial that matches their personal preference.

Furthermore, customers can choose from three strap options: a stainless steel bracelet, a leather strap (crocodile or smooth cowhide), or a rubber strap, enabling them to enjoy combinations tailored to their lifestyle and fashion.

The new Yuki-Hira dial is crafted using "electroforming," a technique rooted in traditional Japanese artistry, which has garnered significant acclaim both domestically and internationally. The transparent luster applied to the dial is as beautiful as a snowfield, offering a captivating play of light and shadow from different angles. Its charm lies in the details that express a Japanese aesthetic, skillfully manipulating light and shade.

The newly added Yuki-Hira dial is available in five colors: blue, purple black, green, ice blue, and gray. This allows users to further personalize their watches according to their individual tastes.

MINASE's new Yuki-Hira dial strongly conveys the message that a watch is not merely a tool to tell time, but an item that brings joy to its owner and adds beauty to everyday life. The meticulously crafted details and the resulting beauty are truly exquisite.

MINASE M3
Movement | Automatic KT7001 (based on SW200)
Case Material | Stainless Steel, Sapphire Crystal
Case Size | Width 39mm x Height 36mm x Thickness 10.5mm (including crystal)
Bracelet | Stainless Steel *Strap options available: Stainless steel bracelet, Leather strap (crocodile/smooth cowhide), Rubber strap
Water Resistance | Daily use (10 ATM)