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WATCH NEWS
March 2, 2015
MUVEIL Designer Michiko Nakayama's Direction, "GRANDMATIC," Evolves This Spring | GRANDMATIC
GRANDMATIC
Jewelry that embodies the aspiration of adult women.
MUVEIL Designer Michiko Nakayama's "GRANDMATIC" Evolves This Spring
That girl, always with her grandma’s pretty jewels.――The jewelry collection "GRANDMATIC," directed by Michiko Nakayama, designer of "MUVEIL," evolves with a new visual image starting this season. It will be sold at "GALLERY MUVEIL" in Minami-Aoyama, Tokyo, and other locations.
Text by KAJII Makoto (OPENERS)
The Brand Muse is "GRANDMA"
"GRANDMATIC" is a jewelry collection created with the stylish "GRANDMA" admired by designer Michiko Nakayama as its muse, with the wish that the pieces become more cherished with each use. It embodies the aspiration of adult women, stemming from a purity of heart akin to a young girl's, and the ideal of a sophisticated adult woman passed down through generations.
The Theme for the Spring/Summer 2015 Collection is "Deep Sea"
GRANDMATIC launched in the Spring/Summer 2015 season. From this season, in addition to the original mousse pearl series, known for its lightness like bubbles and elegant colors, it will also align with MUVEIL's Spring/Summer 2015 theme of "DEEP SEA MONOGROME."
The lineup also includes a collection inspired by motifs such as shells, starfish, and coral reefs. Enjoy designs that blend elegance and classic style with a unique touch of humor.
Retailers
GALLERY MUVEIL | Tel. 03-6427-2162
Isetan Shinjuku Main Store | Tel. 03-3351-3521 (Direct)
Hankyu Umeda Main Store | Tel. 06-6313-7421
JR Kyoto Isetan | Tel. 075-352-6580 (Direct)
Tamagawa Takashimaya | Tel. 03-3707-1479 (Direct)
Event Schedule
Isetan Shinjuku Main Store | March 11 (Wed) - March 17 (Tue), 2015
Sister (Shibuya) | March 11 (Wed) - March 17 (Tue), 2015
Hankyu Umeda Main Store | March 11 (Wed) - March 17 (Tue), 2015
*One-of-a-kind accessories will also be available at the venue.
Inquiries
VENDOME YAMADA CORP.
Tel. 03-3470-4061