WATCH & JEWELRY /
WATCH NEWS
November 11, 2020
Watch Brand
JPN | JPN
Ultra-lightweight yet robust, achieving exceptional comfort that belies its weight. The "130R," a daily-use chronograph watch, Made in Japan.
[EDITOR’S EYE]
The katakana on the dial feels unique.
The case texture is intriguing, hinting at a new style.
EAU ROUGE (All Rouge), which has handled official Japanese imports of Swiss and French luxury mechanical watches, has launched its own Japanese watch brand, "JPN (ジェイピーエヌ)." The debut collection, "130R," features five models of solar chronograph watches that embody Japanese craftsmanship, utilize materials and quality comparable to or exceeding that of high-end Swiss brands, and are offered at an accessible price point.
Text by OZAKI Sayaka | Edit by TSUCHIDA Takashi
High-Performance, Highly Water-Resistant, Ultra-Lightweight Solar Chronograph
"JPN (ジェイピーエヌ)" is a new watch brand that transmits craftsmanship incorporating Japanese DNA, while inheriting the materials and spirit of luxury mechanical watches. Based on its experience handling high-end Swiss and French watches, the brand develops and produces Made in Japan watches that add the delicacy and commitment to cutting-edge technology characteristic of Japanese culture.
The materials and details used are also carefully considered, achieving a sophisticated style that rivals Swiss luxury watches, while prioritizing ease of use in daily life, water resistance, ease of maintenance, and an accessible price point.
The "130R," the debut collection from "JPN," is a ultra-lightweight carbon solar chronograph watch inspired by motorsports, a field deeply connected to Masato Shimoyama, who is both the representative of All Rouge, a current racing driver, and the watch conceptor for JPN.
The name is inspired by the "130R," a high-speed corner at Suzuka Circuit, a track that Japan proudly boasts to the world. It achieves legibility that can withstand extreme conditions of over 300 km/h and G-forces up to 5G, while simultaneously offering a feather-light, exceptional wearing comfort.
Utilizing robust and high-quality materials such as carbon, titanium, and polycarbonate, which are also used in top-tier racing cars, the watch achieves a light total weight of 62 grams. Furthermore, pursuing ease of use in daily life, it is equipped with a highly accurate Japanese-made solar movement that eliminates the hassle of battery replacement and is environmentally friendly, resulting in the birth of a high-performance, highly water-resistant, ultra-lightweight solar chronograph watch.
The "JPN" brand plans to primarily handle distribution through e-commerce sites worldwide, with additional real-world presence through pop-up stores. To address the needs of customers who want to try before buying, such as those who don't have a retailer nearby, want to feel the texture and size, or wish to confirm the fit, JPN has introduced a "JPN Try-On Service" (applications accepted via the JPN Official Website) that allows customers to try watches at home.
Future plans include releasing new models that incorporate unique Japanese charms, such as cutting-edge technology, traditional crafts, and Japanese pop culture, to promote the "JPN" brand not only domestically but also globally.
130R
- Ref. | JPNW-001WH, JPNW-001GR, JPNW-001NV, JPNW-001BK, JPNW-001SB
- Movement | Solar-powered quartz (SEIKO EPSON)
- Display Functions | Small seconds (9 o'clock), 24-hour indicator (3 o'clock), date display (approx. 4:30)
- , chronograph function (center chronograph 1/5 sec., 60-minute counter (6 o'clock)), tachymeter display
- Case Material | Carbon / Black PVD coated Grade 5 Titanium
- Case Diameter | 45mm
- Strap Material | Rubber
- Water Resistance | 10 bar
- Price | ¥132,000 (incl. tax)
- Quantity | Limited to 100 pieces each
