Instagram Campaign Begins: Ten Women Tell the Time | MARGARET HOWELL idea watch
MARGARET HOWELL idea watch
This Christmas, why not treat yourself to a Margaret Howell watch?
An Instagram Campaign Featuring 10 Women Begins
As December arrives, the streets are bathed in Christmas lights. In this season of choosing gifts for loved ones or contemplating a treat for yourself, MARGARET HOWELL idea watch has unveiled "Time Signal," a social photo catalog utilizing Instagram for the holiday season.
Until December 26th (Friday), ten influential women popular on Instagram and Twitter will share their daily lives with MARGARET HOWELL idea watch, broadcasting "TIME SIGNALs" on Instagram. Their stylish photos, conveying their unique perspectives, and the beautiful imagery unique to the holiday season are a joy to behold.
Text by KAJII Makoto (OPENERS)
Discover the "Moments of Time" from 10 Notable Women
The "Time Signal" campaign features ten women admired by the fashion-conscious: popular models Hito, Mai Awatsuji, Misa Kimura, Noriko Murata, and Anna Yano, alongside lifestyle producer Moe Murakami, Bark in Style's Laura and Mae, confectioner Yoko Fujiyoshi of o-kitchen, and florist Kyoko Kuno of "hibi."
Leading up to Christmas, these women will post images on their respective Instagram accounts, capturing "moments when they feel time" within their daily lives, alongside their MARGARET HOWELL idea watch.
By following the campaign's official account (http://instagram.com/mhi_watch/), you'll receive updates on "daily life with MARGARET HOWELL idea watch" as if they were time signals.
The campaign website also offers a timeline view of all photos posted on Instagram, along with details about the watches worn, user comments on their experience with the watches, and links to the catalog and online store.
Time Signal
http://margarethowellideawatch.jp/
Official Instagram Account
http://instagram.com/mhi_watch/