Principe Privé begins handling Swiss watch brand "SEVEN FRIDAY"

SEVEN FRIDAY

Unique watches inspired by industrial design, engines, and tools

Launched in Zurich, Switzerland in 2012, the watch brand "SEVEN FRIDAY" draws inspiration from steel, factories, machinery, and engines. A total of 24 models, including new releases from this brand, are now available exclusively on the Principe Privé online store.

Text by OZAKI Sayaka

Striking presence and distinctive face designs

SEVEN FRIDAY is an emerging watch brand established in Zurich, Switzerland, in 2012. Its designs are primarily inspired by steel, factories, tools, engines, machinery, and wheels. The watches, created through an exquisite interplay of contrasting materials and styles, have garnered high praise from those who pursue design, quality, and originality.

A total of 24 SEVEN FRIDAY watches are now available exclusively on the official Principe Privé website. Each model features a square case housing a powerful, industrially inspired face design, making them all uniquely distinctive.