Inspired by the "buttons" of a jacket, the new "Mademoiselle Privé Bouton" | CHANEL
WATCH & JEWELRY / WATCH NEWS
October 2, 2020

Inspired by the "buttons" of a jacket, the new "Mademoiselle Privé Bouton" | CHANEL

CHANEL

Jewelry Inspired by Jacket "Buttons" Meets Diamond-Covered Watches

From CHANEL's jewelry watch collection "Mademoiselle Privé," the iconic new "Mademoiselle Privé Bouton" has arrived, inspired by the "buttons" that adorn the brand's jackets.

Text by Sayaka Ozaki | Edit by Takashi Tsuchida

A Secret Watch Merging the Skills of Jewelers and Watchmakers

"Mademoiselle Privé" is a jewelry watch collection designed to evoke a jewelry box holding the symbols and elements dear to Mademoiselle Chanel. The newly announced "Mademoiselle Privé Bouton" from this collection features a total of seven secret watches inspired by the "buttons" of CHANEL's iconic jackets.
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL
For CHANEL, buttons are not merely fasteners; they are essential items that add spice to a suit and complete a style. Adorned with CHANEL symbols such as pearls, lions, camellias, and Byzantine motifs, crafted by artisans, these buttons are double-bordered with gold, exuding the presence of fine jewelry. Beneath each button lies a hidden miniature watch paved with diamonds.
As Mademoiselle Chanel said, "A button without a buttonhole is unthinkable." The "Mademoiselle Privé Bouton" adopts a closure system that overlaps the cuff through a buttonhole. These secret watches, available in seven variations including two high jewelry pieces, fuse the expertise of CHANEL's watchmakers with the exceptional high jewelry craftsmanship of enamellers, engravers, and gem-setters.
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Pearl>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | Pearl, 18K Yellow Gold, Diamonds, 18K White Gold
  • Cuff Materials | Tweed, Calfskin
  • Price | ¥5,533,000 (incl. tax)
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Camellia Motif>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold
  • Cuff Materials | Tweed, Calfskin
  • Price | ¥8,525,000
  • Quantity | Limited to 55 pieces worldwide
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Lion Motif>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold
  • Cuff Materials | Tweed, Calfskin
  • Price | ¥5,995,000
  • Quantity | Limited to 55 pieces worldwide
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Byzantine Motif>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold
  • Cuff Materials | Tweed, Calfskin
  • Price | ¥29,920,000 (incl. tax)
  • Quantity | Limited to 5 pieces worldwide
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Cameo>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold, Nicolo Agate Cameo
  • Cuff Materials | Tweed, Calfskin
  • Price | ¥9,790,000 (incl. tax)
  • Quantity | Limited to 5 pieces worldwide
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Black x Diamonds>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold (Black Finish)
  • Cuff Materials | 18K White Gold, 18K Yellow Gold, Diamonds
  • Price | ¥42,570,000 (incl. tax)
  • Quantity | Limited to 5 pieces worldwide
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL
The New "Mademoiselle Privé Bouton" Inspired by Jacket "Buttons" | CHANEL

Mademoiselle Privé Bouton <Snow Setting>

  • Movement | Quartz
  • Case Diameter | 2.5 cm
  • Case Materials | 18K Yellow Gold, Diamonds, 18K White Gold (Black Finish)
  • Cuff Materials | 18K White Gold, 18K Yellow Gold, Diamonds
  • Price | ¥115,170,000 (incl. tax)
  • Quantity | Limited to 1 piece worldwide
Inquiries

CHANEL (Customer Care)
Tel. 0120-525-519
http://www.chanel.com

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