WATCH & JEWELRY /
WATCH NEWS
June 20, 2022
Monochromatic Individuality as a Bold Accent: Longines Presents its Color Watch Collection | LONGINES
LONGINES
Vibrant Monochromatic New Releases Arrive for "La Grande Classique de Longines" and "Longines DolceVita"
Founded in 1832, the Swiss watch brand Longines has, over its 190-year history, produced timepieces that have left their mark on watchmaking history, boasting solid technical expertise and high reliability. The brand's two iconic series, "La Grande Classique de Longines" and "Longines DolceVita," have now been enhanced with five new monochromatic models.
Text by Sayaka Ozaki
Authentic Models in Five Vibrant Hues to Express Individuality on Your Wrist
Launched in 1992, "La Grande Classique de Longines" features an iconic design with center lugs and a slim case. "Longines DolceVita," introduced in 1997, is characterized by the beautiful Art Deco forms of the 1920s. These two iconic series, known for their simple and stylish designs, are enduringly popular. In 2022, as the brand celebrates its 190th anniversary, five new monochromatic models are being introduced for these two iconic series.
The colors available are carmine red, which captures the gaze of those around you; spring green, reminiscent of nature; burnt orange, which beautifully adorns the wrist; classic black, for a stylish and elegant look; and cobalt blue, symbolizing inner harmony. Each model features a dial in its respective color, coordinated with a strap of the same hue, creating a design characterized by a simple, lustrous dial and a stylish form. The quartz movement makes them an appealing choice for casual wear as an accessory.
The new release from "La Grande Classique de Longines," a series popular for its unique design patented by Longines, is a glamorous and elegant timepiece with diamonds adorning the case. The 29mm case, offering a subtle yet distinct presence on the wrist, is complemented by a bezel set with 44 diamonds, creating a stylish impression.
The new "Longines DolceVita," consistently loved for its contemporary and elegant design, features a modern aesthetic that highlights its refined case shape with a metallic frame. The case, in addition to a comfortable 23.3 x 37mm size, is equipped with interchangeable lugs, allowing for easy strap changes. This highly fashionable timepiece allows you to switch straps with different colors and textures to match your mood.
La Grande Classique de Longines
- Ref. | L4.523.0.50.2, L4.523.0.60.2, L4.523.0.90.2, L4.523.0.91.2, L4.523.0.92.2
- Movement | Quartz (ETA 282.001)
- Case Material | Stainless steel, bezel set with 44 Top Wesselton IF-VVS diamonds (0.369 carats)
- Case Diameter | 29mm
- Strap Material | Alligator leather
- Water Resistance | 3 bar
- Estimated Price | ¥433,400 (incl. tax)
- Release | Available from June 8, 2022 (Thursday) on Mitsukoshi Isetan Online and the official Longines Online Boutique; at Isetan Shinjuku / Longines Boutique from June 22 (Wednesday); general release from July 6 (Wednesday).
- *Release dates are subject to change.
Longines DolceVita
- Ref. | L5.512.4.50.2, L5.512.4.60.2, L5.512.4.90.2, L5.512.4.91.2, L5.512.4.92.2
- Movement | Quartz L176.2 (ETA 980.163)
- Case Material | Stainless steel
- Case Size | 23.3 x 37mm
- Strap Material | Alligator leather
- Water Resistance | 3 bar
- Estimated Price | ¥176,000 (incl. tax)
- Release | Available from June 8, 2022 (Thursday) on Mitsukoshi Isetan Online and the official Longines Online Boutique; at Isetan Shinjuku / Longines Boutique from June 22 (Wednesday); general release from July 6 (Wednesday).
- *Release dates are subject to change.
Contact
Longines
Tel. +81-3-6254-7350
https://www.longines.com/jp/universe/news/190anniversary-pop-up-20220622