SWATCH | The Scuba Series Makes a Long-Awaited Return After 10 Years!
WATCH & JEWELRY / WATCH NEWS
March 23, 2015

SWATCH | The Scuba Series Makes a Long-Awaited Return After 10 Years!



Scuba Libre


The Scuba Series Returns After 10 Years!



Introducing the "Swatch Scuba Libre," Full of Resort Vibes



Swatch has launched the "Swatch Scuba Libre," marking the return of its Scuba series after a decade. Three stylish lines, designed for both men and women, are set to enhance the long-awaited arrival of summer.



Text by YANAKA Tomomi




Launch Party Featuring Performances by Thelma Aoyama and More



Swatch's Scuba series, originally released from 1990 to 2003 and highly popular, is back. The newly launched "Swatch Scuba Libre" carries the name "Libre," meaning "freedom" and "liberation," and has been reborn with playful designs that evoke a summer resort feel.

The style features a popular big face with a highly legible dial showcasing bold index designs, a soft silicone strap for excellent wearability, and a unidirectional rotating bezel, making it a perfect accent for summer styling, not just for the beach.


SWATCH | "Swatch Scuba Libre" Launch 02

SWATCH | "Swatch Scuba Libre" Launch 03



The collection comprises three lines: "MAD ABOUT DIVING," inheriting the DNA of the original Scuba; "MAD ABOUT STYLING," featuring striking pastel colors reminiscent of ice cream; and "MAD ABOUT PERFORMING," with energetic colorways perfect for performance scenes. A total of nine variations are available, with three models from each line.

A launch party was also held to commemorate the release of the "Swatch Scuba Libre." Guests, dressed in their resort best, celebrated the new watch release in a tropical atmosphere, with performances by artists like Thelma Aoyama.


SWATCH | "Swatch Scuba Libre" Launch 04

Thelma Aoyama and Christophe Saby, President of Swatch Group Japan K.K.


SWATCH | "Swatch Scuba Libre" Launch 05

Models marina (right) and Laula (left) also participated in the event as DJs.




The "Swatch Scuba Libre" invites you from the hustle and bustle of the city to a resort気分. It's perfect for leisure activities and summer festivals, and will also be a great addition to your everyday wear.

Scuba Libre
Case | Diameter 44mm
Movement | Quartz
Strap & Bracelet | Plastic, silicone, or nylon
Specifications | 20 ATM water resistance
Price | ¥10,500

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