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June 10, 2019
CREDOR's 45th Anniversary Event 'Welcome to Golden Time' Held in Omotesando
CREDOR
Limited-Edition Watches and Historical Models by Master Artisans on Display.
“Welcome to Golden Time.”
To commemorate the 45th anniversary of CREDOR, Seiko's dress watch brand, an event themed "Golden Time" will be held in Omotesando, Tokyo, from Thursday, June 13th to Tuesday, June 18th, 2019. The event will showcase an installation expressing the brand's luxurious and glamorous world, alongside the latest limited-edition watches and historical models.
Text by Sayaka Ozaki
Expressing the Brand's World Through Epochal Items and Installations
Since its inception in 1974 as Seiko's premier dress watch brand, CREDOR has consistently pursued "the beauty of adornment," establishing itself as Japan's foremost brand of elegance and luxury. The brand's philosophy, derived from the French for "golden peak" (CRÊTE D’OR), is embodied in its dedication to crafting exquisite timepieces with meticulous attention to detail, leveraging the skill and wisdom of Japan's master artisans.
The event, themed "Golden Time," celebrates the brand's 45-year heritage while expressing its luxurious and glamorous world. On display will be two new limited-edition models commemorating the 45th anniversary. One is a pocket watch featuring intricate relief engraving, unveiled at Baselworld 2019. This piece showcases the masterful engraving by Kiyoshi Terui, a contemporary master artisan, inspired by the "Tree of Life" design.
The other special model is a collaboration watch featuring a dial crafted using "Mokume-gane," a metalworking technique passed down since the Edo period, a masterpiece achievable only by artisans with exceptional skill.
Both are commemorative limited models that highlight the brilliance of handcraftsmanship, befitting the celebration of the 45th anniversary. Additionally, valuable historical models will be exhibited, including a jewelry watch valued at 220 million yen.
The venue's spatial design features installation art inspired by "Golden Time," created by two artists renowned for their delicate and elegant design sensibilities. Architects Hideyuki Nakayama and Ryosuke Yuasa, who focus on the passage of time in architecture, have developed creations that resonate with the brand's creativity, using the CREDOR crest mark—the brand's symbol—to explore keywords such as "time," "light and shadow," "freedom," and "sparkle."
Hideyuki Nakayama.
Ryosuke Yuasa.
CREDOR 45th Anniversary Event: "Welcome to Golden Time."
Dates: Thursday, June 13 – Tuesday, June 18, 2019, 11:00 AM – 8:00 PM (until 5:00 PM on the final day)
Venue: SIDE
Address: 3-6-19 Kita-Aoyama, Minato-ku, Tokyo (1-minute walk from Omotesando Station)
Organizer: Seiko Watch Corporation
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