The New "f" Series: Two Faces for Morning and Afternoon | ISSEY MIYAKE WATCH

ISSEY MIYAKE WATCH

Crisp white and sharp black,
and an index layout
express two "faces" for morning and afternoon.

Four models from ISSEY MIYAKE WATCH's new "f" series were released on Saturday, June 9, 2018.

Text by Sayaka Ozaki

A 24-hour story told by two contrasting faces.

The new "f" series, the 17th model in the ISSEY MIYAKE WATCH project, is designed by product designer Ichiro Iwasaki.

Its distinguishing feature is the "AM face" and "PM face" dials, representing two "faces" of the day.

The "AM face" has a crisp white finish, with an index arrangement indicating 1-12 for morning.

The "PM face" features a sharp black finish, with indices indicating 13-24 to express an active nuance.

Ichiro Iwasaki

This design approaches the watch by layering the time display with the wearer's daily story. Furthermore, a circular pattern on the dial's base makes the numbers appear to float depending on the viewing angle, adding depth to the expression of the face.

With a case diameter of 39mm and a thickness of 9.2mm, the size is comfortable on the wrist, and the simple design makes it easy to wear for any gender and to match with various outfits. There are two types of straps: calf and nylon, resulting in a total of four models, each paired with either a black or white dial.