SKAGEN x Playtype Collaboration Watches: Where Originality and Innovation Shine

SKAGEN

SKAGEN: Nordic Design Meets a Popular Platform
A Collaboration Model Arrives for the "SIGNATUR" Series

SKAGEN, a lifestyle brand known for its minimal and sophisticated products inspired by contemporary Danish design that emphasizes functionality and quality, has launched a collaboration model with Playtype, a type foundry renowned for its original and modern typeface designs.

Text by OZAKI Sayaka

Minimalist, Refined Design to Appreciate Beautiful Typefaces

This model, based on SKAGEN's iconic "SIGNATUR" platform, emerged from a shared vision for product value discovered during several years of collaboration, during which Playtype designed a font specifically for SKAGEN.

The clean white dial features a tasteful arrangement of classical Roman numerals, Arabic numerals, and bar indices, exuding a minimalist yet sophisticated impression. The text "57°North" at the 7 o'clock position represents the latitude of Skagen, a coastal town in Denmark, paying homage to its origins. The leather strap is embossed with "It's about time" in a custom font designed by Playtype for SKAGEN.

Available in two case sizes, 40mm and 30mm, these watches are perfect for couples. Their simple beauty, which naturally blends with the wearer's individuality, also makes them an excellent choice for a gift.

SKAGEN x Playtype Collaboration Watch